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To help creators better track their revenue on YouTube, we’re introducing a new monetization metric in YouTube Analytics called Revenue per mille (RPM), that shows how much a creator earned per 1,000 views.
How is RPM calculated?
RPM is a simple metric that compares your total revenue against your views. It’s calculated by multiplying all your revenue reported in YouTube Analytics (including ads, YouTube Premium, Channel Memberships and Super Chat and Super Stickers) by 1,000, and then dividing it by total views in the same time period.
Why is RPM an important metric for creators?
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