Question Regarding ADWords

GucciCarry

GucciCarry

I Love YTtalk
If I make a AD campaign for a video, can I cancel it anytime I want? Or am I pretty much stuck with my card getting charged over and over. I know theres information about ADWords all over this site but don't think this has been clarified. I'm pretty curious as to if its worth doing adwords or not.
 
There are 2 options. You can just send some money on your adwords. It doesn't have to suck everything out of your bank account :D
 
GucciCarry said:
I'm pretty curious as to if its worth doing adwords or not.
Click to expand...

It depends on your content and your current popularity. You should not expect too much increase in your subscribers count if your channel does not have something attractive to make them view more and subscribe. i think adwords, is a good tool to get noticed but you should make in a right way and in the right time.
 
You can choose to run a campaign of a certain amount of time, so it's not every single day that you're paying.
 
Working in different roles over the years, I've spent millions of dollars on AdWords.

You can cancel any time for sure. Here are a few tips about promoting YouTube videos on AdWords:
- Choose a video that has a hook within the first 5 seconds, preferably without an intro. You have very little time to convince the viewer to continue watching and not click on something else.
- Choose between in-display, in-stream ads, or both. In-stream appear as an ad before the video, in-display appear in search results and would be more effective at increasing your subscribers. In-stream is more suited for brands who want to raise awareness.
- After you create your ad group, make sure you have the audience of your ad properly set up. Inside your ad group, go to the "Video Targeting" tab:
-- Under demographics, make sure you are targeting the proper age. For example, if you have a gaming channel, you want to target under 34. If you have a parenting channel, you want to target above 25 but below 54, and with parental status "parent".
-- Very important: under interests, click on "+ Interests". If your channel has product reviews, select "In-market audiences" and choose interests. If is general, select "affinity audiences" and choose 1-2 interests. Try to keep it as narrow as possible. If you do not do this, your ad will be shown pretty randomly to people who won't be interested in your channel.
- In settings for your campaign, I would also limit to certain geographic areas in which you expect your videos to resound in more. For example, if I had a country music channel, I would limit my videos to southern USA. You should at least focus on countries which have your audience, in my case I have region targeting set to USA, Canada, UK & Germany.

Monitoring:
- Make sure you monitor where your ad is showing!! This is super-duper important.
- If you have an in-display campaign, under your campaign, go to Video targeting tab, Keywords button, and Search terms tab.
- You will see what terms your ad shows up for. Select the ones that are garbage, then go to Edit>Exclude. You don't want to be wasting money on ineffective phrases.

Spend:
- I have YouTube AdWords campaigns running that are costing me $0.02 to $0.10 cents per view. Your actual spend will vary based on your channel and ad type.

I can probably write an encyclopedia on how to promote videos on YouTube.. maybe I'll do it later in another thread.

Good luck!
 
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