Question regarding ad priority

Uncivilized Elk

Uncivilized Elk

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Do overlay and sponsored card ads compete with skippable video ads? Or do skippable video ads take priority, and the others only appear when a video ad does not? Because clearly, the video ads make the most money for the channel owner, so I'm just curious if it's better to have all ads enabled or just the skippable video ones.
 
I think non-skippable ads are a bit more lucrative than the most, but also with the highest risk. But, that's just my first look at it, haven't done any research.
 
Topknot said:
I think non-skippable ads are a bit more lucrative than the most, but also with the highest risk. But, that's just my first look at it, haven't done any research.
Click to expand...

...OK... what...
Why...

I'm asking about the priority of skippable video ads over the overlay and sponsor cards, and how they integrate together when all are enabled. I never even brought up unskippable ads. Why are the only responses I'm getting about unskippable ads?

T_T
 
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I think this is a very interesting question (and also think it's funny how no one has really addressed it). I don't know the answer decisively, but my hunch is that the ad format shown is based more on what ad buyers are willing to buy for a given video.

YouTube is very vague on this, but the YouTube help page on default ad settings does say this:

When you monetize a claimed video, YouTube displays advertisements with the video (when users view it on a monetizable platform). You specify which types of advertisements YouTube displays by selecting the permissible ad formats. YouTube automatically determines which ad format displays for any given viewing based on a variety of contextual factors.​

So, the link to the "variety of contextual factors" is also super vague, but the relevant quote from this page is:

The Adsense ads displayed on your video are determined automatically by our system based on a number of contextual factors relating to your video. These factors include but are not limited to your video metadata and whether the content is advertiser-friendly.​

I feel like this supports my hunch -- YouTube has an interest in posting the most lucrative ads on every video it can (which would typically be the video ads, as you yourself note)...but it needs to be able to convince advertisers that a particular video is worth putting a particular ad on. So I would guess that to the extent videos don't have the video ads, it's because YouTube either can't sell those ads for the particular videos, or it may just be a matter of YouTube trying to maximize it's revenues (e.g., it can't get video ads all the time, so it gets video ads some times, and then fills in the gap with other types of ads.)

So, let's say that YouTube can only place a video ad 50% of the time, and then the other 50% it puts overlay ads. If you select video ads only, I don't think that means that it will put twice as many video ads. Rather, I think that means you'll have the same amount of video ads, but no overlay ads (and thus miss out on the overlay revenue, even if it's less than video ad revenue per ad.)

But as I said before, I'm not an expert here. This is my hypothesis.
 
I agree with your hypothesis and it seems highly plausible (though confirmation down the line would also be awesome), and I really appreciate that you are capable of reading comprehension. Thanks!
 
Skippable video ads show before the video starts. Overlays show up after ~5 seconds of a video playing inline with the video. Cards only show up in the cards section wherever you place it.

None of them compete. You might not get every single type of ad in every video, though. Google 'ad fill rates' if you want more details on how that all works.

To answer your question, though, you might as well enable all of them if you want to monetize your channel.
 
I actually never thought about this question, because I don't think it is relevant for the following reason.
Fact is, that there are more monetized views than potential ads, because not enough companies pay for ads to serve all the monetized video views.
Let's say people watch 1000 times your monetized videos, but there are only 300 advertisements that can be served, so only 30% of your videos will have an ad (just used random numbers).
Because of that there isn't any competition between the different types of ads, because there are always more views than ads that could be served.
 
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