Google Product Forums -- YouTube Creators -- Monetization...Search YouTube Help for
Video monetisation criteria
The only way I can see that this would suddenly start happening to masses of users (one of my hypnotherapy videos got hit by it due to a dedication to the victims and survivors of 9/11, and other disasters), is if there was either a total rework of the bot, or a recalibration. Videos which have been monetized for
years are now losing monetization, with no recourse unless one has direct email access via massive watch time, and all the Product forum mods are doing is pointing the affected users to this section of YouTube Help after viewing the videos linked.
Here, let me help you out a bit more.
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Creating advertiser-friendly content
Even though content may be acceptable for YouTube under our policies, not all of it is appropriate for Google advertising. Google has principles relating to what we monetise. We expect our content creators who want to monetise their content to comply with these principles. Advertisers also have their own standards and requirements on the type of content that meets their individual needs. Find out more below about how YouTube defines “advertiser-friendly” content and how we prevent ads from serving against videos that do not meet these criteria.
What is “advertiser-friendly” content?
In short, advertiser-friendly content is appropriate for all audiences, from our youngest to older viewers. It is content that has little to no inappropriate and/or mature content in the video stream, thumbnail or metadata such as video title. If there may be inappropriate content, the context is usually newsworthy or comedic, where the creator’s intent is to inform or entertain rather than offend or shock.
Content that YouTube considers to be inappropriate for advertising includes but is not limited to:
- Sexually suggestive content, including partial nudity and sexual humour
- Violence, including display of serious injury and events related to violent extremism
- Inappropriate language, including harassment, swearing and vulgar language
- Promotion of drugs and regulated substances, including selling, use and abuse of such items
- Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown
If any of the above describes any portion of your video, then it may not be approved for monetisation. In cases where monetisation is approved, your video may not be eligible for all of the ad formats we offer. YouTube reserves the right to not monetise a video, as well as to suspend the monetisation feature on channels whose owners repeatedly submit videos that violate our policies.
How do we qualify content as “advertiser-friendly”?
YouTube relies on sophisticated technology and our policy enforcement processes when determining if a video is suitable for advertising. We have trained systems that automatically check various features of a video – from the video title, metadata and visual imagery – and make a decision on how appropriate this video is for general advertising.
In conjunction with these automated checks, we also depend on our user community to flag inappropriate videos to us for our review. Depending on the nature of the policy violation, videos can be removed from the site or age-restricted. Monetisation is disabled on age-restricted videos and Google will immediately stop serving ads on these videos.
Please note that a video’s availability in Restricted Mode does not affect its ability to monetise."
