My method for accurately estimating adsense earnings in real time

WilliamRayWalters

WilliamRayWalters

I Love YTtalk
Hey guys...so I don't know about you, but I'm constantly wondering what's going on with the stats and revenue on my channels. Since Adsense no longer easily gives revenue amount on the dashboard like it used to a few years ago, and Analytics is typically behind, what I do to find out how I'm doing during the course of a day is, I go to my adsense dashboard. There I find my pageviews. I take that number and divide it by the amount of hours that have past since the adsense day began (3am for me). Then I take that number and multiply it by 24 which gives me an estimate of what my total monetized page views will be for the entire day. I then take that number and multiply it by my RPM. I take that result, subtract 20%, and I'm left with a number that is usually only off by what little extra revenue I get from the 'Youtube ads' that are only recorded on the YT analytics dashboard.

So, to give an example...say I check my adsense now and my views are 18245.
  • Divide by 20.25 (hours that have past since adsense day began) and I get 900.98. This is my current views/hour rate.
  • Multiply by 24 to get an estimate of what my total monetized page views will be at day's end. The result is 21,624.
  • Multiply by RPM (1.50 for example) and I get 32436 ($33.24).
  • Subtract 20% and I get $26.59. That is what my estimated earnings will be at days end.

You can, of course, do this at the end of the day or for yesterday's earnings and it will still be ahead of Youtube and give you an idea of how things are going for you. Hopefully this is helpful to someone.
 
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It's easier to go to your Adsense page, go to 'Performance Reports' and, under products, select (or type in) 'Hosted Adsense for Content.'

It should then show you your views, monetized views, clicks, RPM, and current earnings.

I'm not sure why, but the 'current earnings' are a tad higher than what I end up with, but if I multiply that number by .85 it's close enough to give me an up to the minute estimate.
 
Shakycow said:
It's easier to go to your Adsense page, go to 'Performance Reports' and, under products, select (or type in) 'Hosted Adsense for Content.'
Click to expand...
My earnings are always a good 10-20% off lower (but that even seems to vary) from the performance reports numbers for some reason. It seems to estimate too high. I check it regularly against that method I just outlined too. I just feel more comfortable doing the calculation I outlined...idk...maybe force of habit lol. But it still does seem more accurate than their numbers.
 
DBA said:
Adsense just shows your Adwords income, Reserved In-stream ad revenue can only be seen in the YouTube Analytics.
Click to expand...
For me, anyway, it doesn't always seem like a 20% difference (even when calculating in the standard reserved instream in Analytics). Maybe because I check throughout the day and certain numbers haven't 'caught up' yet? Idk. I'll stick with my method. Maybe I just like using the calculator lol...creature of habit and whatnot...also I enjoy estimating my day's end earnings rather than just seeing what I've made thusfar. Like I said...it's habit. Also, I wonder why Adsense doesn't post the number with the percentage already removed?
 
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