Is it possible to obtain a better revenue share than 90/10 with networks?

[Wreckless Eating]

Yeah, that's my main concern, we don't actually have a proper way to check if they are really selling Ads on their own and eventually how good they are at that. And if that applies to one of the biggest network out there, go figure the shady things that might be going on in smaller networks.

Quite frankly I've always been under the impression the only ad sales FullScreen does on its own are about Gorilla campaigns, and then they mislead you into believing they also sell Ads for the default Google Adsense spots.

Is there any official FullScreen employee around here that can shed some light on the matter?

The issue you're going to run into with any MCN is that an ad sales team will really only focus on one particular demographic and most large MCNs with 10k plus channels will not be niche focused. So if you happen to have the same audience demographic as the target audience of the sales team, you will benefit. If you don't, you won't reap any benefits. In the majority of our time with Fullscreen, we had ads sold on our behalf by Fullscreen that added extra value-but when they changed their focus and went after a different audience, the ads dried up and it was time to leave. The easiest way to check to see if you have network sold ads with Fullscreen (if it doesn't implicitly say so in in your monthly statement) is to take your monthly estimated earnings via YouTube analytics, and then compare that to the statement (before the revenue split) you get from Fullscreen via their dashboard. The difference (pre-network split) between the two figures is the money generated from Fullscreen. For us, it was not a significant percentage-always less than 5% of our monthly total income.

 

[Shane]

The issue you're going to run into with any MCN is that an ad sales team will really only focus on one particular demographic and most large MCNs with 10k plus channels will not be niche focused. So if you happen to have the same audience demographic as the target audience of the sales team, you will benefit. If you don't, you won't reap any benefits. In the majority of our time with Fullscreen, we had ads sold on our behalf by Fullscreen that added extra value-but when they changed their focus and went after a different audience, the ads dried up and it was time to leave. The easiest way to check to see if you have network sold ads with Fullscreen (if it doesn't implicitly say so in in your monthly statement) is to take your monthly estimated earnings via YouTube analytics, and then compare that to the statement (before the revenue split) you get from Fullscreen via their dashboard. The difference (pre-network split) between the two figures is the money generated from Fullscreen. For us, it was not a significant percentage-always less than 5% of our monthly total income.

Off topic: I never realised you had left Fullscreen nor joined Alloy

I thought the Fullscreen dashboard showed exactly what their direct sold portion was? I mean the above method for finding direct sold earnings does work but not really on such a small margin, since estimated earnings tends to be off by 2-3% anyhow.