Important update regarding sponsorship and brand deals.

markkaz

markkaz

I Love YTtalk
http://digiday.com/platforms/youtube-moves-outside-overlay-ads/

https://support.google.com/youtube/answer/154235

The sponsor wants to have a title card before the video with their brand name and product information. Is this ok?

We allow text-only title cards where there is Paid Product Placement for the purpose of paid product disclosure only. Graphical title cards, including the use of sponsor logos and product branding, are prohibited unless there is a full Google media buyout on the Partner content by the sponsor.
 
This part I found interesting:

"If you have an advertiser interested in serving ads specifically against your content, please work with your partner manager to facilitate the transaction."

Is this paragraph of info for MCNs only because as far as I know most channels dont have dedicated partner managers and only the MCNs have access to partner managers at YouTube. It seems to mention partner managers quite often on that page.
 
At first, it seemed like bad news but really, it only involves situations where the channel puts up the sponsors logo as a graphic. Putting text such as 'visit their website' can easily be substituted.
 
I think YouTube works best for viewers, creators, and brands if advertising/branding is subtle and doesn't feel commercial. Companies are flocking in bigger numbers to get the influence of big YouTubers and if it gets too commercialized it will feel like TV on the internet and lose the reason why people flocked to YouTube in the first place. I dislike forced, non-skippable ads for that reason, it will be the demise of YouTube. People aren't here to watch mouth-pieces for corporations. These big flashy ads in the videos and blatant commercial promoting will hurt YouTube. This all works best when ads are optional for viewers (with big views the revenue generated is still very substantial even with 4-6% of ads willfully consumed), and it works best when videos don't just seem like corporate sponsored commercials.

An example on the non-skippable ads, I was watching an cool outdoor channel that had 30 second unskippable ads on every video. I watched the trailer but didn't watch one single video. I won't sit through non-skippable ads and I don't expect my viewers to either. I contacted the creator for the channel, he decided to give it a try and take the non-skippable ads off and a month later he wrote me, thanking me profusely, because his views skyrocketed and his revenue grew exponentially because of it. YouTube viewers don't like forced ads. I don't think I've ever watched a video with a 30 second unskippable ad, even if I really wanted to see the content. 15 second ads now and then, as in rarely, I might wait for but otherwise I click off of every non-skippable ad. And I will watch ads that interest me that are skippable. Skippable ads are a win-win for viewers and advertisers as they are getting clicks from people who WANT to see their offerings and not having to pay for those who don't want to see them. I make my living on YouTube and I hate to see the road where the over-commercialization is taking it down. I wish I could be on a YouTube Board of Directors or something! :) Wise use of advertising is beneficial, profiting is good for YouTube and creators, but over-commercialized greed will kill it.
 
I wonder if there are special arrangements with some of the larger entertainment properties. Jimmy Kimmel doesn't show ads on his channel but he will show an end-card for the guest.

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I know some sponsorship deals put a requirement that the ads won't be monetized, the money was all made for the creator by the initial branding deal. If a brand pays $50,000 for a video campaign with a creator, they probably don't want to lose potential viewers who click off videos with ads, or have ads shown that they don't want shown, etc.
 
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