How to do a competitor analysis?

atDestinations

atDestinations

Member
I've seen some youtube channels that has only a few hundreds subscribers, yet most of their videos have 200-300k views within less than a year. Some videos even has only a few words in description field. How can they do that? Is there any website/system that provide in-depth analysis of any videos?
 
Do you have any specific example of these channels? I can probably give some insight on a specific example.

I don't know of a particular service that will do this. There might be a pay service, but I would be weary as much of the information that you'll really need to evaluate the video isn't publicly available like audience retention and number times it was marked as a favorite. Take a look at the video's topic. Is it very searchable? If it fits a very specific topic, it will likely pop to the top of a search.
 
atDestinations said:
These users:

BestDayMexico
airfasttickets
andorraworld
generationawake
videospuig
Click to expand...

I see what's going on. The first four are fairly obvious. They're corporate channels with just commercials and self promotional type videos. Some videos that have 100k or ever 12 million views are definitely some high quality and high budget commercials. The airfasttickets channel had a funny one that gave me a chuckle. Of course their subscriber counts are going to suck. Nobody wants to subscribe to ads. People might want to check them out once or twice, but they don't need to subscribe to them. People subscribe to channels in general because they want to see future content. Once you check these corporate channels out and get the information you need, there isn't much need to go back, especially a travel related company. These channels belong to some fairly large corporate entities. One of them seems to belong to a government agency. The names alone is going to be highly searchable and search friendly. The videos are likely to be embedded on their own web sites that are already generating large amounts of traffic.

The last one seems like someone just freebooting a bunch of well made commercials to well known products. Even if the description only has a few words in it, as long as it has the name of the product, it will likely be enough to match a search term very nicely.
 
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