How should I make a Facebook video to drive traffic to YouTube channel.

[Redford1900]

I run a Youtube channel for an animal shelter. The shelter has a FB page with over 370,000 likes. When one of my Youtube video links gets posted on the shelter's FB it brings in several hundred views. Recently we have experimented with uploading a couple of videos directly onto FB and the views are 20,000-30,000. This could be further indication that FB promotes and shows its own videos or suppresses YouTube videos.

We haven't directly uploaded any videos that mention the channel name, LOVEAPET, but I want to try that next and see if I can get people to check out the YouTube channel. Do you think I should directly upload my channel trailer or just one of my weekly videos? Should I add something more specific about checking out the channel and showing the YouTube URL or just have a title throughout with the URL? Any thoughts?

 

[MattyGreen]

I would take a clip out of a video, something catchy that makes people wanna see more. Upload to FB with an endscreen saying full video on YT, subscribe so you don't miss a single video or something along those lines. I do that for our stuff on Twitter

 

[PositivelyBrainwashed]

I would take a clip out of a video, something catchy that makes people wanna see more. Upload to FB with an endscreen saying full video on YT, subscribe so you don't miss a single video or something along those lines. I do that for our stuff on Twitter

I agree with this method except I wouldn't ask people to subscribe in your teaser video as that's a bit too aggressive when you haven't fully given value yet. I just started experimenting with this and it has given me some extra traffic. In this case I got close to 3 times more views on Facebook than on Youtube. Depending on your editing skills, adding those Black Space above and below and writing something catchy is a big trend on Facebook that increases views. But I think with your pet videos you can get away without them as there's no dialogue in yours anyways.

But for others out there, I learned from a Facebook Marketing expert that uploading srt caption file helps a lot with views and Facebook SEO. It's something I plan to incorporate in the future.