How do RPM's calculate?

What's your RPM?


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Richard Acosta

New Member
So I understand that your RPM is the amount of money that you get for every 1000 views, but what I'm not so sure about is with what figures they are calculated. In my Youtube analytics, there are 3 different numbers: total views, monetizable views, and estimated monetized playbacks - where total views are all the views you got, monetizable views are the views you got where an ad tryed to play, and estimated monetized playbacks are views where ads were played.

In the last 30 days, I've gotten 1.6mil views, 930k monetizable, and 518k estimated monetizable playbacks. If my RPM was $2 with a 60/40:

1) Which number is RPM calculated with; therefore
2) How much would I earn?
3) Does my 'total views/estimated monetizable playbacks' ratio seem standard, or am I getting way too little playbacks compared to my total views?
4) Is a $2 RPM at 60/40 cut good? My network is saying they will be implementing a new payment system where my RPM will be based off what Youtube says my RPM should be; right now, thats $1.28.

I feel like I'm finally getting to a point where I can start taking Youtube as a serious endeavour, so for that, I'm trying to learn as much as I can about the system behind the payments. Thanks for help, anyone and everyone.
 
1) RPM means Revenue per 1000 views, it is based on monetizable views (or total views in your with a network that gives you that)
2) Depends hugely on the network and whether they sell ads themselves
3) I get about 1 in 3/4 views monetizable
4) 1.28$ per 1000 views? lol that`s low mine stays between 5-8$ atm and was 10-15$ for the month of december :) (highest paying month)
 
518k estimated monetizable playbacks
Is your best bet. Monetizable views will be removed completely in February anyway. See info here

"The "Monetizable Views" metric is going to be removed from YouTube Analytics because we are currently unable to report accurately on mobile monetizable views. Please start tracking "Estimated Monetized Playbacks" on the Ad Performance Report instead to understand better how your content is monetized."
 
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