Does RPM improve over time?

capturedbytee

capturedbytee

I've Got It
Hi folks,

I signed up with a YouTube network in January and looking at the earnings stats it seems to be significantly lower than when I was earning directly with YouTube and this is taking in consideration that I've actually gained a healthy number of subscribers and views since moving from YouTube.

I am aware that due to the YT network earnings split I should be earning lower vis-a-vis. Since I'm new to my network could the much lower earning be due to ad tweaking, and perhaps this should improve over time?
 
capturedbytee said:
Hi folks,

I signed up with a YouTube network in January and looking at the earnings stats it seems to be significantly lower than when I was earning directly with YouTube and this is taking in consideration that I've actually gained a healthy number of subscribers and views since moving from YouTube.

I am aware that due to the YT network earnings split I should be earning lower vis-a-vis. Since I'm new to my network could the much lower earning be due to ad tweaking, and perhaps this should improve over time?
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It goes up during the summer months and is at the highest in december (before christmas)

It`s nothing to do with subs/views, It`s to do with 1) the network, 2) where you live, 3) where your viewers live 4) audience retention , 5) video lenght , 6) ad type there is more but these are the main ones :)
 
hmm are the earning stats generally released that quickly? I believe that they aren't released for that month until the last day of the month :o
 
January payments are horrible for everyone because advertisers aren't spending as much ad money. Give it another month or two for it to go back up.
 
ThioJoe said:
January payments are horrible for everyone because advertisers aren't spending as much ad money. Give it another month or two for it to go back up.
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It's interesting how this works. While January is very low for CPMs, generally advertisers are paying huge CPMs before Christmas season, so if you see a sharp decline in revenue from October-November, that's a good reason why :)
 
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