Does content determine revenue amount?

[caregiver12]

This is something I've read somewhere, that two channels with the same views can earn different revenue?

How do you find out what is the most popular type of content?

 

[Dewmonic Abyss]

I think what you're referring to is 'advertiser friendly' content. Vanilla content, family friendly stuff with no cursing and etc is going to make a lot more revenue than edgy content with swearing, mature themes, etc. And YouTube's advertiser guidelines are strict. So you can even get demonetized for having family friendly content, if YouTube can't tell the difference. Here's a list of content themes that are not eligible for advertising, cited from Google Support, themselves:

Spoiler: Guidelines

• Controversial issues and sensitive events: Video content that features or focuses on sensitive topics or events including, but not limited to, war, political conflicts, terrorism or extremism, death and tragedies, sexual abuse, even if graphic imagery is not shown, is generally not eligible for ads. For example, videos about recent tragedies, even if presented for news or documentary purposes, may not be eligible for advertising given the subject matter.
• Drugs and dangerous products or substances: Video content that promotes or features the sale, use, or abuse of illegal drugs, regulated drugs or substances, or other dangerous products is not eligible for advertising. Videos discussing drugs or dangerous substances for educational, documentary, and artistic purposes are generally eligible for advertising, so long as drug use or substance abuse is not graphic or glorified.
• Harmful or dangerous acts: Video content that promotes harmful or dangerous acts that result in serious physical, emotional, or psychological injury is not eligible for advertising. Some examples include videos depicting painful or invasive surgical or cosmetic procedures, or pranks involving sexual harassment or humiliation.
• Hateful content: Video content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic that is associated with systemic discrimination or marginalization is not eligible for advertising. Content that is satire or comedy may be exempt; however, simply stating your comedic intent is not sufficient and that content may still not be eligible for advertising.
• Inappropriate language: Video content that contains frequent uses of strong profanity or vulgarity throughout the video may not be eligible for advertising. Occasional use of profanity won’t necessarily result in your video being ineligible for advertising, but context matters.
• Inappropriate use of family entertainment characters: Videos depicting family entertainment characters or content, whether animated or live action, engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes, are not eligible for advertising.
• Incendiary and demeaning: Video content that is gratuitously incendiary, inflammatory, or demeaning may not be eligible for advertising. For example, video content that shames or insults an individual or group may not be eligible for advertising.
• Sexually suggestive content: Video content that features highly sexualized content, such as video content where the focal point is nudity, body parts, or sexual simulations, is not eligible for advertising. Content that features sex toys, sexual devices, or explicit conversation about sex may also not be eligible for advertising, with limited exceptions for non-graphic sexual education videos.
• Violence: Video content where the focal point is on blood, violence, or injury, when presented without additional context, is not eligible for advertising. Violence in the normal course of video gameplay is generally acceptable for advertising, but montages where gratuitous violence is the focal point is not. If you're showing violent content in a news, educational, artistic, or documentary context, that additional context is important.

 

[kabayashy]

H

I think what you're referring to is 'advertiser friendly' content. Vanilla content, family friendly stuff with no cursing and etc is going to make a lot more revenue than edgy content with swearing, mature themes, etc. And YouTube's advertiser guidelines are strict. So you can even get demonetized for having family friendly content, if YouTube can't tell the difference. Here's a list of content themes that are not eligible for advertising, cited from Google Support, themselves:

Spoiler: Guidelines

• Controversial issues and sensitive events: Video content that features or focuses on sensitive topics or events including, but not limited to, war, political conflicts, terrorism or extremism, death and tragedies, sexual abuse, even if graphic imagery is not shown, is generally not eligible for ads. For example, videos about recent tragedies, even if presented for news or documentary purposes, may not be eligible for advertising given the subject matter.
• Drugs and dangerous products or substances: Video content that promotes or features the sale, use, or abuse of illegal drugs, regulated drugs or substances, or other dangerous products is not eligible for advertising. Videos discussing drugs or dangerous substances for educational, documentary, and artistic purposes are generally eligible for advertising, so long as drug use or substance abuse is not graphic or glorified.
• Harmful or dangerous acts: Video content that promotes harmful or dangerous acts that result in serious physical, emotional, or psychological injury is not eligible for advertising. Some examples include videos depicting painful or invasive surgical or cosmetic procedures, or pranks involving sexual harassment or humiliation.
• Hateful content: Video content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic that is associated with systemic discrimination or marginalization is not eligible for advertising. Content that is satire or comedy may be exempt; however, simply stating your comedic intent is not sufficient and that content may still not be eligible for advertising.
• Inappropriate language: Video content that contains frequent uses of strong profanity or vulgarity throughout the video may not be eligible for advertising. Occasional use of profanity won’t necessarily result in your video being ineligible for advertising, but context matters.
• Inappropriate use of family entertainment characters: Videos depicting family entertainment characters or content, whether animated or live action, engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes, are not eligible for advertising.
• Incendiary and demeaning: Video content that is gratuitously incendiary, inflammatory, or demeaning may not be eligible for advertising. For example, video content that shames or insults an individual or group may not be eligible for advertising.
• Sexually suggestive content: Video content that features highly sexualized content, such as video content where the focal point is nudity, body parts, or sexual simulations, is not eligible for advertising. Content that features sex toys, sexual devices, or explicit conversation about sex may also not be eligible for advertising, with limited exceptions for non-graphic sexual education videos.
• Violence: Video content where the focal point is on blood, violence, or injury, when presented without additional context, is not eligible for advertising. Violence in the normal course of video gameplay is generally acceptable for advertising, but montages where gratuitous violence is the focal point is not. If you're showing violent content in a news, educational, artistic, or documentary context, that additional context is important.

How can you know if the video has cursing words/swearing... I have funny videos but there's several swearing/curse words in there. Not sure if it affects my income...

 

[Dewmonic Abyss]

H

How can you know if the video has cursing words/swearing... I have funny videos but there's several swearing/curse words in there. Not sure if it affects my income...

This is just a theory, but you know how YouTube can automatically caption videos? Every time they automatically caption a swear word, I think they hold it against you.