Do contests help your channel?

Grant Casual said:
I know a few people that have done these and the one has said that the views were amazing, he got quite a few REAL subscribers if you know what i mean and he is better for it! What is something i could give away that would be good enough? My brother did an Xbox 360 giveaway (this was my idea) but he at the end said that he was joking so it was pretty cool lol!
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So he told everyone he was giving away an Xbox 360, and then just said it was a joke? I can't imagine the viewers liking that too much....
 
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