The only benefit of a custom URL is that it makes it easier to put on social media or branding. It looks more professional for someone to have "Youtube.com/tytdreview" on there site or on a business card than it does for someone to have "youtube.com/channel/owieihjf92y2893yr238ydhwuiend" if you know what I meanI don't think it's so important. People use YT as a search engine, which is exactly what it is. You will reach your audience with or without it. Be sure to be set on it permanently if you do..not sure if you can change it back?
The only benefit of a custom URL is that it makes it easier to put on social media or branding. It looks more professional for someone to have "Youtube.com/tytdreview" on there site or on a business card than it does for someone to have "youtube.com/channel/owieihjf92y2893yr238ydhwuiend" if you know what I mean
Though I also believe once you hit the level where your eligable for a custom URL youtube begins to more actively push your videos up the search as it sees you as more turstworthy with your content (That could just be a myth mind...though I have heard it mentioned round here a few times)
I don't think it's so important. People use YT as a search engine, which is exactly what it is. You will reach your audience with or without it. Be sure to be set on it permanently if you do..not sure if you can change it back?