Collection of Network CPMs

[SwingPoynt]

Hey folks, Not sure if there is anything out there for network CPMs. But I'm wondering if folks are willing to help create a collection of some historical CPM rates from MCNs. There are all sorts of contract splits and rates, and without a central area, it's hard for partners to figure out where to go to get the best bang for their effort.

I'll update this thread with data as we get people contributing to the thread. Data will be collected off of reported Playback-Based CPMs and the common contract split for that network. Splits will be assumed to have the 45% from google already shaved off.

There is a lot that goes into CPMs such as channel content, retention, time of year, country, events etc. But hopefully this helps out some folks get a general idea of what they might be getting into!

When reporting a CPM, please give at least the 2014 Avg CPM. Quarters help too!


Adsense Only________________________

Average Contract:

100 / 0 % Split
Contract Length: N/A​

CPMs

2014 Avg CPM: ???
2014 Q1 Avg CPM: ???
2014 Q4 Avg CPM: ???​

Curse_________________________

Average Contract:

90/10 % Split
Contract Length: Month to Month​

CPMs

2014 Avg CPM: ???
2014 Q1 Avg CPM: ???
2014 Q4 Avg CPM:???​

Freedom_______________________

Average Contract:

60 / 40 % Split
Contract Length: N/A​

CPMs

2014 Avg CPM: ???
2014 Q1 Avg CPM: ???
2014 Q4 Avg CPM: ???​

Fullscreen______________________

Average Contract:

? /? % Split
Contract Length: N/A​

CPMs

2014 Avg CPM: ???
2014 Q1 Avg CPM: ???
2014 Q4 Avg CPM: ???​

Machinima_____________________


Average Contract:

? /? % Split
Contract Length: N/A​

CPMs

2014 Avg CPM: ???
2014 Q1 Avg CPM: ???
2014 Q4 Avg CPM: ???​

MakerGen___________________

Average Contract:

60/40 Split or 70/30 split
Contract Length: 1 year or 2 years​

CPMs

2014 Avg CPM: $8.72
2014 Q1 Avg CPM: $9.87
2014 Q4 Avg CPM: $9.54​

2014 Avg CPM for creator after splits:

60/40 = $5.23
70/30 = $6.10​

OmniaMedia Co________________

Average Contract:

?/ ? % Split
Contract Length: N/A​

CPMs

2014 Avg CPM: ???
2014 Q1 Avg CPM: ???
2014 Q4 Avg CPM: ???​

 

[Shane]

Average Contract is useful information,

But "Average CPM" is mostly a useless metric.
CPM is mostly dependent on a per channel/month basis, very little MCNs do much or any sales.
You would see a extremely similar CPM from all those networks listed if one channel was to be in each one in the same time period.

 

[markkaz]

I could be in the same network as a gaming channel and we will have different CPM. That's because different ads are being presented on different channels and content. Furthermore, CPM is base on the ads being seen by the viewers, not necessarily the content of the channel.