Branding Name Change?

Balthazaar

Scourge of Mankind
Hello all. I am having a bit of... a conflict with decision making.

When I first started my channel, I went with the name Balthazaar Plays, as I am 'Balthazaar' and I 'play' games. My channel sat idle for some time with one video, until recently, when I decided to put some effort into making the channel active.

In the last few weeks, a dear friend of mine offered to help out and make videos for the channel. She does a lot of... montage/machinima style videos, but feels like it is too much work to manage her own channel.

Eventually we came up with an idea to start a website under the name Digital Hell. It's a bit of a theme, as Balthazaar is technically a character. The shtick/persona is that he's a demon from Hell and he's here to mock humans and play video games. So- Digital Hell.

We hope to get the site active, maybe not only posting videos, but articles as well. Anything related to gaming. News. Reviews. Opinions. Whatever. As I am the... main head of operations, (she prefers a guest role) we would be mainly using my channel to host everything. This is where my conflict comes in.

I want to promote Balthazaar. He is the main draw (at least, that is the plan). However, I would also like to see Digital Hell as the affiliate company, so to speak. Should I rename my channel? I have 4 subscribers, so it is not like I have much to lose at this point.

Do I keep Balthazaar Plays?
Do I change the channel name to Digital Hell and just keep playing off of Balthazaar?
Or do I combine the name as Balthazaar's Digital Hell?

I had originally just wanted to do Let's Play type videos, and now I've made things complicated.
 
Combining the name is a bit long. Using the website name would make her feel more like a solid member.

With that being said, it would be cool if Balthazaar were more of his own entity, possibly stepping away from the website while still being an integral part of it.

I'd keep Balthazaar, but I'm not entirely sure. If you like my answer and it brings you comfort, then keep the name. If my answer makes you feel uneasy, go with the website name.
 
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