All These Stats in Ad sense?

GSmaniamsmart

GSmaniamsmart

Active Member
I recently downloaded the AdSense app, and I see a bunch of different statistics on here. Impressions, clicks, CTR, page views, page CTR and RPM and impression CTR and RPM. What does all this mean? I imagine impressions mean how many times a video showed an ad, clicks being how many tmes the ads were clicked. But what do the rest mean and what does pageviews mean I don't have a website associated just some YouTube channels.

I tried searching on the internet for this answer and it seems like no one knows. Thanks.
 
GSmaniamsmart said:
I recently downloaded the AdSense app, and I see a bunch of different statistics on here. Impressions, clicks, CTR, page views, page CTR and RPM and impression CTR and RPM. What does all this mean? I imagine impressions mean how many times a video showed an ad, clicks being how many tmes the ads were clicked. But what do the rest mean and what does pageviews mean I don't have a website associated just some YouTube channels.

I tried searching on the internet for this answer and it seems like no one knows. Thanks.
Click to expand...

impressions - times an add attempted to display. Could be video ads that the person hit click to skip. Could be display ads shown on the side, etc.
clicks - ad was chosen by the viewer, or they watched enough of the preroll ad to trigger advertiser payment. An ad can be shown thousands of times but only clicked once. That's the difference between impressions and clicks.
CTR - click through rate. Ad is shown 100 times and clicked once, 1% CTR.
page views - obvious. Just views.
RPM - Revenue Per Mille which means the amount of money it costs an advertiser to buy 1,000 views. The numbers shown in analytics are an average over all of your views. Each click could be anywhere from a penny to a couple of dollars, but when you average them all together it will give you a number. And it lets you choose two different kinds. Impression based and Playback based. Impression based is for each individual ad, while playback based is an average across videos. This is because under Playback based, more than one ad can be displayed on a single video view. They represent the same data, but in different ways.
 
Tarmack said:
impressions - times an add attempted to display. Could be video ads that the person hit click to skip. Could be display ads shown on the side, etc.
clicks - ad was chosen by the viewer, or they watched enough of the preroll ad to trigger advertiser payment. An ad can be shown thousands of times but only clicked once. That's the difference between impressions and clicks.
CTR - click through rate. Ad is shown 100 times and clicked once, 1% CTR.
page views - obvious. Just views.
RPM - Revenue Per Mille which means the amount of money it costs an advertiser to buy 1,000 views. The numbers shown in analytics are an average over all of your views. Each click could be anywhere from a penny to a couple of dollars, but when you average them all together it will give you a number. And it lets you choose two different kinds. Impression based and Playback based. Impression based is for each individual ad, while playback based is an average across videos. This is because under Playback based, more than one ad can be displayed on a single video view. They represent the same data, but in different ways.
Click to expand...

Thank you, and page views? How can my impressions be greater than page views? Shouldn't it be the other way around since some people have adblock
 
GSmaniamsmart said:
Thank you, and page views? How can my impressions be greater than page views? Shouldn't it be the other way around since some people have adblock
Click to expand...

More than one ad can show on a given view.

You could have a preroll ad, combined with a couple of display ads which would be 3 impressions for one view. That's why they let you see both Playback based and Impressions based RPM.
 
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