2$ CPM vs revenue share!

RemusYouTube

RemusYouTube

Active Member
Hi there, I've been on a flat 2$ CPM contract with Machinima for 3 years, and they want me to switch to a revenue share or they will release, first they said 70% now they got to 80% but still, I think I will make less money with a revenue share compared to my current flat share.
My channel: RemusNeo
This is February for example: I had 660K views, 2.16$CPM and estimated earnings of 350$, but I made more than twice that amounth...So what can I do? They said we must switch, probably I have to be released and go for a 90/10 with Curse instead of 80/20 with Machinima, but will I really make that much less? 90% of the estimated earnings?:| I had 660K views in February, but the CPM for that month was low though.
In their first email they said I can switch to a 70/30% and then they increased it to 75 and now 80, but in the first email they told me if I don't take the 70 I can stay on the current contract, but after "analysing the performance and revenue" they say that is no longer an option.
I mostly make @1.2-1.5$ for every 1000 total views(including the non monetized) with the flat cpm contract.
Why is the CPM so low now? My lifetime CPM is 4.23$ but now it got lower in 2015...
Will I make more money with the new contract in time?
Is there a way to stay on my current contract? They said we must switch this month.
What can I do to make it higher so that if I switch the contract I won't earn less than what I do now, because most people told me a revenue share contract is better than a flat one.

Thank you!
 
Yea, they probably want to switch you off because CPM is tanked across the board these days. $2 is more than most people are making, so they're actually losing money on you with your current contract lol

A year ago, I would've said a $2 CPM contract is a ripoff, but now it seems like you came out ahead on that one... I'm guessing that's the reason they're pressing you to change, since you probably lost them a bunch of money. I'm not sure why CPMs are in the toilet now, but that's why Youtube is trying to find external monetization solutions (like the monthy pay for no ads thing and the donations, etc..) because they're making less and less from advertizing, and by proxy so are we as Youtubers.

Since they keep negotiating the split, ask them for 90/10. If they don't want to, then you can leave, but it'd probably be easier to stay with the same network, right? Idk, I don't plan on ever joining a network so I don't know how any of that works...
 
Why would you stick with a network that will pay you less when you can join another that will pay you more? Get them to match Curse or tell them you are changing, simple.

Just out of interest, do they offer you something that going solo doesn't?
 
Well the thing is after all the calculations I make more money with me 2$ CPM contract than I would with a 90/10 share. xD
What is your average CPM in analytics guys? And any tips to increase it?
 
And how can I increase the CPM? :)
And what do you guys think about my previous questions?[DOUBLEPOST=1430434210,1430414661][/DOUBLEPOST]Well now Machinima agreed on 90/10 but there are some pretty bad things in the contract as well, but I can be released if I don't want that and I can go with Curse for 90/10...
 
Increasing your CPM will actually mean 'make better videos'. See it like this: an advertiser pays an x amount of money to get their ads placed on YouTube, the amount of money paid depends on how specific they want to target their ads to certain niches or demographics. Like the more specific the higher the price of the ad will be. The more an advertiser pays for an ad, the more that ad will be worth and thus the more you will earn when that ad shows up on one of your videos.

I've never been below a CPM of $10, always been partnered with Adsense alone.
 
That seems like a fairly decent contract they're offering you. Basically with that rev share, you'd be on tier with most of the Machinima Black-Level talent (their 100k subs+ group). Other things to consider are the term length and partner support. So if you're getting some system to deal with copyrights and actual guidance and how long the contract restricts you.

I'd assume, given your stats, that if you went to Curse and say things didn't work out, and you went back to Machinima, you probably wouldn't get the same offer from them. That old contract definitely helps you #BargainingChips.

Unfortunately, as most MCNs are using a similar system of payment (rev share based on est. earnings). This is a bridge you will inevitably have to cross - whether or not you're with Machinima.

In the end, if you're just done with them completely then this provides an easy out without having to deal with 60 day counter notifications and cancellations. That's a big thing, I know it might not seem like it, but two months can potentially be a huge amount of earnings.
 
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