Which Ad Formats Make the Most Money?

[Lonnie]

I was watching a video about audience retention and in it he goes to his analytics page and the video he is viewing has 1300 views total and it says he has made $6.35 over the lifetime of the video, I have several videos with about 1500 views and they have all made about $3.00 lifetime, so I am wondering why he has made twice as much as me and what am I doing wrong? The partner who made the video has 3800 subscribers just about the same amount that I have.

The only thing I can think of is I have the wrong ad formats checked I currently have all 3 checked (Overlay In-Video Ads, TrueView In-Stream Ads and Standard In-Stream Ads) which should I check to make the most money?

 

[UrAveragePerson]

In my opinion, the overlay IN-video ads and the TrueView In-stream ads make the most money. But actually it really depends on the people who are paying YouTube. Its the cpc that counts!

 

[TwinTails]

Yeah, it depends on your contract, your cut and your partnership. Some networks have ad teams to get you better ads. CPM is important and I'm not sure about the format, but I just tick all of them ^_^

 

[Gabriel]

Standard in-stream ads will pay the most this is what Google states followed by True-view. Also that guy probably has a high CPM.

 

[Lonnie]

From the research I've done it looks like most partners have all 3 checked (Overlay In-Video Ads, TrueView In-Stream Ads and Standard In-Stream Ads) Is there anyone here who do not have all 3 checked?