Summer CPM Low?

[ibeckman671]

Now for me over here at Fullscreen, I've seen a 50% dip in ad revenue since the months of April, May and June. I've been told by Fullscreen that it's because we are in the "summer lull" and that it should pick up soon. My views, impressions, playbacks have all skyrocketed, almost doubled since May, but the earnings remain lower in July and Aug.

None of this sounds correct. Anyone else experience this before?

 

[unknown_user0032]

I think summer is usually lower. Christmas/winter is when the money rolls in due to everyone buying stuff.

 

[MattZ]

Now for me over here at Fullscreen, I've seen a 50% dip in ad revenue since the months of April, May and June. I've been told by Fullscreen that it's because we are in the "summer lull" and that it should pick up soon. My views, impressions, playbacks have all skyrocketed, almost doubled since May, but the earnings remain lower in July and Aug.

None of this sounds correct. Anyone else experience this before?

Yeah usually CPM'***** a very low point in June ish and gradually pick back up in the months to come.

 

[Joost]

Towards the end of the year advertisers will start to pay better, don't worry

 

[Wreckless Eating]

June is one of the better months of the year in terms of CPM, so it's not uncommon to see a large dropoff in July/August. Looking back on last year when we were on Adsense, July and August were worse than February. September is when things pick up again since it's the last month of the advertising quarter. Expect to earn about half of your yearly revenue from September thru December.