SirenWilliams
New Member
Hey Guys!
We're relatively new to YouTube strategy, but I was considered an expert in Instagram strategy not that long ago, so I have a pretty good foundation, but they are different.
The problem at hand:
We are overhauling an old boat and it's outboard motor and it'll be the focus of our channel for a while. We do weekly "episodes", and the plan is to do those more direct, company or topic specific posts on a different day as I felt those would likely bring in the new subscribers because those videos are more helpful than our loosely made "episodes". We'll be going through the motor and doing a lot of work.
I see this as an opportunity to have a series of individual how-to videos because I think we should break it down into sections like-
-How to Change the Oil in a Honda Outboard
-How to Change the Spark Plugs in a Honda Outboard
-How to Change the Water Pump on a Honda Outboard
My fiancé, on the other hand, thinks that it's strategically smarter to bundle these into one video and just make it one of our weekly episodes and call it something like, "Routine Maintenance on a Honda Outboard". He believes that by creating one long video we will gain more watch hours than breaking them up. He also doesn't want to be pinned as a "how-to" channel because he isn't a professional in these tasks, he's just been doing them for many, many years.
My thinking is that each one of these is a specific task, each with an individual opportunity to bring a new viewer to the channel. Shorter, straight-to-the-point videos are easier to watch, and while they're shorter, they would generate more views in total, which equates to more watch hours than bundling them into one video. I think when people want to change their spark plugs, they'll search for "How to Change the Spark Plugs on a Honda Outboard", not "Routine Maintenance on a Honda Outboard". Our episodes are more personal, and we'd like to keep it that way. My expectation was that the videos posted on a weekday as a how-to would be a bit more structured and to the point.
Which one makes the most sense? We honestly don't know anymore.
We're relatively new to YouTube strategy, but I was considered an expert in Instagram strategy not that long ago, so I have a pretty good foundation, but they are different.
The problem at hand:
We are overhauling an old boat and it's outboard motor and it'll be the focus of our channel for a while. We do weekly "episodes", and the plan is to do those more direct, company or topic specific posts on a different day as I felt those would likely bring in the new subscribers because those videos are more helpful than our loosely made "episodes". We'll be going through the motor and doing a lot of work.
I see this as an opportunity to have a series of individual how-to videos because I think we should break it down into sections like-
-How to Change the Oil in a Honda Outboard
-How to Change the Spark Plugs in a Honda Outboard
-How to Change the Water Pump on a Honda Outboard
My fiancé, on the other hand, thinks that it's strategically smarter to bundle these into one video and just make it one of our weekly episodes and call it something like, "Routine Maintenance on a Honda Outboard". He believes that by creating one long video we will gain more watch hours than breaking them up. He also doesn't want to be pinned as a "how-to" channel because he isn't a professional in these tasks, he's just been doing them for many, many years.
My thinking is that each one of these is a specific task, each with an individual opportunity to bring a new viewer to the channel. Shorter, straight-to-the-point videos are easier to watch, and while they're shorter, they would generate more views in total, which equates to more watch hours than bundling them into one video. I think when people want to change their spark plugs, they'll search for "How to Change the Spark Plugs on a Honda Outboard", not "Routine Maintenance on a Honda Outboard". Our episodes are more personal, and we'd like to keep it that way. My expectation was that the videos posted on a weekday as a how-to would be a bit more structured and to the point.
Which one makes the most sense? We honestly don't know anymore.