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Taylor [Thimble]
New Member
An impression occurs every time a Youtube viewer is shown your thumbnail.
The percentage of these impressions that result in the user actually watching
your video is known as your click-through rate. Having a high click-through
rate is a crucial factor for a successful video. No matter how many viewers
are shown your video, if you cannot get them to click-through, you will not
get a significant number of views.
First, you need to know how to measure your click-through rate. Fortunately,
youtube makes this rather easy. You can view a report of your channel's
click-through rate by logging into the youtube studio
https://studio.youtube.com and navigating to the "Analytics" tab on the sidebar.
From there, click on "Reach". At this point, you should see a report that visualizes
your impressions, click-through rate, and views.
Now let's increase this metric. The thumbnail, title, and beginning of the description
are all shown in search results to viewers (an impression). Therefore in order to convert these
impressions into views, we need a high-performing thumbnail and title. A good thumbnail
will grab the viewer's attention and hook them into viewing the video.
You will need to find a good thumbnail designer or get good at designing them yourself.
Once you have found a designer, or have the skills to design good thumbnails, it is
time to get scientific. A good thumbnail can be designed with little effort,
but finding the best thumbnail will take some experimenting with your specific audience.
The best strategy is to design multiple thumbnails and titles for each of your
uploads and try out each one for a few hours at a time by swapping out the thumbnail periodically.
Record each time you swap the thumbnail. Once you've given each thumbnail time in front of real viewers,
you can compare your click-through rate in relation to each thumbnail.
You can keep cycling through this experiment with new rounds of thumbnails until you have found
one that achieves your goal. Veritasium has a good video explaining the technique:
The downside to this technique is that it requires quite a bit of work on your end.
This is why Thimble has built a service that performs these
experiments on your behalf. We have just released the Alpha version of our software
and are looking for 100 YouTubers to participate as early adopters. In exchange
for your feedback and willingness to use our product this early in its development
we are offering 20% off for life for the first 100 users who join with
promo code: EARLY
My name is Taylor and I'm always up for a chat if you're looking for advice on how to
grow your Youtube channel. Feel free to email me taylor@irreducible.io
The percentage of these impressions that result in the user actually watching
your video is known as your click-through rate. Having a high click-through
rate is a crucial factor for a successful video. No matter how many viewers
are shown your video, if you cannot get them to click-through, you will not
get a significant number of views.
First, you need to know how to measure your click-through rate. Fortunately,
youtube makes this rather easy. You can view a report of your channel's
click-through rate by logging into the youtube studio
https://studio.youtube.com and navigating to the "Analytics" tab on the sidebar.
From there, click on "Reach". At this point, you should see a report that visualizes
your impressions, click-through rate, and views.
Now let's increase this metric. The thumbnail, title, and beginning of the description
are all shown in search results to viewers (an impression). Therefore in order to convert these
impressions into views, we need a high-performing thumbnail and title. A good thumbnail
will grab the viewer's attention and hook them into viewing the video.
You will need to find a good thumbnail designer or get good at designing them yourself.
Once you have found a designer, or have the skills to design good thumbnails, it is
time to get scientific. A good thumbnail can be designed with little effort,
but finding the best thumbnail will take some experimenting with your specific audience.
The best strategy is to design multiple thumbnails and titles for each of your
uploads and try out each one for a few hours at a time by swapping out the thumbnail periodically.
Record each time you swap the thumbnail. Once you've given each thumbnail time in front of real viewers,
you can compare your click-through rate in relation to each thumbnail.
You can keep cycling through this experiment with new rounds of thumbnails until you have found
one that achieves your goal. Veritasium has a good video explaining the technique:
The downside to this technique is that it requires quite a bit of work on your end.
This is why Thimble has built a service that performs these
experiments on your behalf. We have just released the Alpha version of our software
and are looking for 100 YouTubers to participate as early adopters. In exchange
for your feedback and willingness to use our product this early in its development
we are offering 20% off for life for the first 100 users who join with
promo code: EARLY
My name is Taylor and I'm always up for a chat if you're looking for advice on how to
grow your Youtube channel. Feel free to email me taylor@irreducible.io