It is about the views
A click will cause the CPV to increase on that playback but all playbacks are monetized/ paid for anyway.[DOUBLEPOST=1413401190,1413400837][/DOUBLEPOST]There's multiple things that can affect CPM on YouTube ;
- Viewership location
- Demographics (ages 34+ don't pay as well)
- Demographics (male pays lower than female)
- Average Watch time
- Short videos (videos under 1-2 minutes are unlikely to get high-paying trueview advertising, under 30 seconds and they won't show at all)
- Devices (Mobile, Tablet, Console & TV is still far behind on the amount of playbacks/ impressions being bought)
quite a few more but they are the main ones