Fixed or Free ?

What do you think is better, A fixed Or a free CPM ?

  • Fixed

    Votes: 0 0.0%

  • Free

    Votes: 8 100.0%
  • Total voters
    8
PsychoDarkrai

PsychoDarkrai

Dr.PsychoDarkrai
Hey Guys, Sorry For posting A LOT of threads lately, But one question:
which is better, a Fixed RPM or a free one ? (free meaning unrestricted)
and most importantly why ?

Thanks !

(RPM : Rate Per Thousand views, How much they'll pay you for 1000 views ^_^)
 
unrestricted/no bounderaries CPM(not RPM lol)

Well back in 2009 Machinima had this great idea that in order to get ahead of TGS and Maker, they would promise to pay $1.70 for each 1000 views (fixed rate), At the time this seemed amazing because the average CPM at that time was 1-2 dollars, so that was above average.
Then about a year later Machinima had to step that up to $2.50 because CPMs were rising fast.
Late 2010/early 2011 : Multiple other networks who had fixed CPMs took them away because CPMs were getting so high that fixed was no longer worth it.
9 months ago : Machinima finally took away their fixed CPM contract knowing that it was a dieing trend!

Now : Fixed CPMs are now terrible because with some of the better networks , CPMs can range from $3-$10 meaning that you would have to set the fixed CPM quite high(but then your network would ake a loss) so fixed are smaller amounts than unfixed the only benefit being is that you know you will always get the same amount per 1000 views. (which isn`t really good anymore since the lowest unfixed CPMs go seems to be the value in which most fixed CPM networks pay out...)
 
Shane.Vultra said:
unrestricted/no bounderaries CPM(not RPM lol)

Well back in 2009 Machinima had this great idea that in order to get ahead of TGS and Maker, they would promise to pay $1.70 for each 1000 views (fixed rate), At the time this seemed amazing because the average CPM at that time was 1-2 dollars, so that was above average.
Then about a year later Machinima had to step that up to $2.50 because CPMs were rising fast.
Late 2010/early 2011 : Multiple other networks who had fixed CPMs took them away because CPMs were getting so high that fixed was no longer worth it.
9 months ago : Machinima finally took away their fixed CPM contract knowing that it was a dieing trend!

Now : Fixed CPMs are now terrible because with some of the better networks , CPMs can range from $3-$10 meaning that you would have to set the fixed CPM quite high(but then your network would ake a loss) so fixed are smaller amounts than unfixed the only benefit being is that you know you will always get the same amount per 1000 views. (which isn`t really good anymore since the lowest unfixed CPMs go seems to be the value in which most fixed CPM networks pay out...)
Click to expand...

Thanks for the Specific detailed answer. You convinced me !
 
Shane.Vultra said:
unrestricted/no bounderaries CPM(not RPM lol)
Click to expand...

Actually the real term is RPM but for some reason every uses CPM incorrectly. If you're an advertiser, you measure by CPM because it's cost per thousand, and as a publisher you only care about revenue per thousand (RPM). RPM is the CPM minus all the delivery fees from google adsense or whatever ad network you're using.
 
i'd say free CPM based on that answer :D

ThioJoe said:
Actually the real term is RPM but for some reason every uses CPM incorrectly. If you're an advertiser, you measure by CPM because it's cost per thousand, and as a publisher you only care about revenue per thousand (RPM). RPM is the CPM minus all the delivery fees from google adsense or whatever ad network you're using.
Click to expand...

as kind of a related question, what is Page RPM, Page CTC, and CPC from adsense? I'm so confused about those.
 
The only time a fixed CPM would be better is if it's currently more than you make from your own adsense and it's a very short term contract-less than 6 months. Then it would probably give you a slight income boost over what you're making now.
 
RPM is how much money you get per thousand ad impressions. I think you mean CTR, but that's just the percentage of people that click your ads (or don't skip them if they're truview) out of all impressions. CPC is the average amount you make for one ad click.
 
ThioJoe said:
RPM is how much money you get per thousand ad impressions. I think you mean CTR, but that's just the percentage of people that click your ads (or don't skip them if they're truview) out of all impressions. CPC is the average amount you make for one ad click.
Click to expand...

thanks for answering! yeah I meant CTR :]
 
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