Digital Advertising Report

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unknown_user0004

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For those of you who are monetized, or are just interested in how ad dollars are being spent, this independent study of 2012 digital ad revenue was just released: http://www.iab.net/AdRevenueReport

Of particular interest is the breakdown of advertisers:
  • 20% Retail
  • 13% Financial Services
  • 11% Telecom
  • 12% Auto
  • 8% Computing Products
  • 9% Leisure Travel
  • 7% Consumer Packaged Goods
  • 6% Pharma & Healthcare
  • 5% Media
  • 4% Entertainment
Gonna explicitly tag Wreckless Eating here, as I think he'd find this interesting. Cheers all!
 
gisikw said:
For those of you who are monetized, or are just interested in how ad dollars are being spent, this independent study of 2012 digital ad revenue was just released: http://www.iab.net/AdRevenueReport

Of particular interest is the breakdown of advertisers:
  • 20% Retail
  • 13% Financial Services
  • 11% Telecom
  • 12% Auto
  • 8% Computing Products
  • 9% Leisure Travel
  • 7% Consumer Packaged Goods
  • 6% Pharma & Healthcare
  • 5% Media
  • 4% Entertainment
Gonna explicitly tag Wreckless Eating here, as I think he'd find this interesting. Cheers all!
Click to expand...

I found it interesting too.. I am cool honest
 
gisikw said:
For those of you who are monetized, or are just interested in how ad dollars are being spent, this independent study of 2012 digital ad revenue was just released: http://www.iab.net/AdRevenueReport

Of particular interest is the breakdown of advertisers:
  • 20% Retail
  • 13% Financial Services
  • 11% Telecom
  • 12% Auto
  • 8% Computing Products
  • 9% Leisure Travel
  • 7% Consumer Packaged Goods
  • 6% Pharma & Healthcare
  • 5% Media
  • 4% Entertainment
Gonna explicitly tag Wreckless Eating here, as I think he'd find this interesting. Cheers all!
Click to expand...

oh you think you can sway me with "numbers" and "facts" kevin? Psh... Not gunna happen.

I SPIT ON IT!
 
Shane said:
I pretty much get ads for games, Irish holidays and a whole load of ads for netflix...
I`ve never got a single health ad :smug:
Click to expand...

Well, I'm not affiliated with the report, but you can contact Laura Goldberg per the link and offer her your corrections, I suppose.[DOUBLEPOST=1366128376,1366128339][/DOUBLEPOST]
Ashish Malpani said:
So exactly from where do you get all this info?
Click to expand...

I'm not affiliated with the study - I'm merely passing it along, as I figured it was useful information.
 
gisikw said:
For those of you who are monetized, or are just interested in how ad dollars are being spent, this independent study of 2012 digital ad revenue was just released:

Of particular interest is the breakdown of advertisers:
  • 20% Retail
  • 13% Financial Services
  • 11% Telecom
  • 12% Auto
  • 8% Computing Products
  • 9% Leisure Travel
  • 7% Consumer Packaged Goods
  • 6% Pharma & Healthcare
  • 5% Media
  • 4% Entertainment
Gonna explicitly tag Wreckless Eating here, as I think he'd find this interesting. Cheers all!
Click to expand...


the breakdown is pretty interesting...not really surprising...but interesting nevertheless. Thanks!
 
gisikw said:
Well, I'm not affiliated with the report, but you can contact Laura Goldberg per the link and offer her your corrections, I suppose.[DOUBLEPOST=1366128376,1366128339][/DOUBLEPOST]

I'm not affiliated with the study - I'm merely passing it along, as I figured it was useful information.
Click to expand...
I`m not saying they`re wrong :p
I was just pointing out that I only seem to get ads from 1 category ;)
 
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