Creating a "fail" type channel, what is the proper course of action regarding using other content?

I see many Facebook and YouTube accounts that do this, but I want to do it the proper way, ala Failarmy or JukinVideo.

I realise that they have large teams in order to coordinate payments and licensing, but what could a smaller channel do to get their foot in the door?

I imagine a lot of it is trying to track down original creators and getting permission, but how do some accounts seem to just do it anyways? Do they risk the copywrite claims?
 
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