If you can't define your own channel then it's going to be hard for other people to describe it to others. You want to form a brand and a channel trailer helps set your channel apart and makes a statement.
I've been told by a few people we have a good channel trailer, not bragging but I have to agree it's worked well!Thanks guys, that makes sense. I think I'll need to put my thinking cap on designing it.
Have you got any suggestions on channels with good trailers? So I can get some inspiration?