Ad Performance Questions

iPewPewYewQQ

iPewPewYewQQ

I've Got It
What are these and what do they mean?
PLAYBACK-BASED CPM
$9.40

GROSS REVENUE
$10.51

0FAF5D54FE9B0D710C95D01E08A110FA.cache.gif

ESTIMATED MONETIZED PLAYBACKS
1,119
 
iPewPewYewQQ said:
What are these and what do they mean?
PLAYBACK-BASED CPM
$9.40[/SIZE]

GROSS REVENUE
$10.51

0FAF5D54FE9B0D710C95D01E08A110FA.cache.gif

ESTIMATED MONETIZED PLAYBACKS
1,119
Click to expand...

#1 means you get an average of $9.40 per 1000 views.

#2 is how much total you have earned. Also equal to CPM (#1) * Thousands of monetized playbacks (#3)

#3 is how many of your views were monetized. Not all views are monetized for various reasons, including ad blockers, platform/browser not serving ads, or not any ads to be shown.
 
Flammy said:
#1 means you get an average of $9.40 per 1000 views.

#2 is how much total you have earned. Also equal to CPM (#1) * Thousands of monetized playbacks (#3)

#3 is how many of your views were monetized. Not all views are monetized for various reasons, including ad blockers, platform/browser not serving ads, or not any ads to be shown.
Click to expand...

Is a CPM of $9.4 really low or is it average?
And can I raise my CPM?
 
iPewPewYewQQ said:
Is a CPM of $9.4 really low or is it average?
And can I raise my CPM?
Click to expand...
Its high. Personally I have higher in a network, but they also take a cut making is pretty even, but for adsense it is definitely "very good".

You really can't do anything to raise your CPM. It is heavily based on the sort of content you make and the type of demographics who watch your stuff. Increasing your number of views (make more videos, or make your existing videos more popular) is the easiest way to increase your revenue.
 
Given that CPM listed along side Gross revenue, that will be the CPM before YouTube takes it's cut. Meaning the actual received CPM would be $4.50-$5.00
 
Tarmack said:
Given that CPM listed along side Gross revenue, that will be the CPM before YouTube takes it's cut. Meaning the actual received CPM would be $4.50-$5.00
Click to expand...
EDIT: Derp derp derp. You are correct, good sir.
 
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