YouTubers disclose their CPM amid the coronavirus pandemic

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Last night, noted YouTube creator and industry thought leader Hank Green put out the call for fellow creators to publicly share their CPMs — a typically-closely-held figure that refers to the dollar amount marketers pay per 1,000 clicks of an ad. The key figure varies from channel to channel, but provides a critical window into YouTube monetization prospects.:


It's worth clicking on the Twitter thread and reading some of the replies - It gives a good insight. :)

More discussion and analysic here: