Is there just too much self-marketing online now?


These days, everyone is promoting their channel, videos, social medias, etc, arguably to the point where there is over-saturation of self-marketing online. Something I recently wrote down in my notes was to do my best to stay away from the "TAG A FRIEND" or "LIKE AND SUBSCRIBE BECAUSE SO RELATABLE..." etc. style of marketing. Can the quality of our content itself not persuade or motivate a viewer to do those things alone?
What are your guys' thoughts? :)