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In its latest How Google Fights Piracy report, Google gave an under-the-hood look at numbers for YouTube’s copyright infringement-busting Content ID system, introduced back in 2007.
Newly revealed stats include the fact that through Content ID, YouTube has paid out more than $3 billion in ad revenue to content creators, up from $1 billion in 2014, and $2 billion in 2016. The report also revealed that, to date, Google has invested $100 million in Content ID’s staffing and digital infrastructure, up from $60 million in 2016.
More new numbers: YouTube has more than 9,000 partners using Content ID to monetize their content, and those partners include major network broadcasters, movie studios, music publishers, and record labels. Combined, they’ve boosted Content ID’s number of active reference files up to 80 million-plus.
Content ID’s process works like this: If copyrighted content is uploaded by someone who is not the rights holder, YouTube will contact the copyright holder, who can then choose to either do nothing, have the content pulled down, or have it left up and collect any ad revenues associated with the clip.
Source / rest of article: https://www.tubefilter.com/2018/11/07/youtube-payouts-content-id/
Link to report (pdf): https://www.blog.google/documents/25/GO806_Google_FightsPiracy_eReader_final.pdf
Newly revealed stats include the fact that through Content ID, YouTube has paid out more than $3 billion in ad revenue to content creators, up from $1 billion in 2014, and $2 billion in 2016. The report also revealed that, to date, Google has invested $100 million in Content ID’s staffing and digital infrastructure, up from $60 million in 2016.
More new numbers: YouTube has more than 9,000 partners using Content ID to monetize their content, and those partners include major network broadcasters, movie studios, music publishers, and record labels. Combined, they’ve boosted Content ID’s number of active reference files up to 80 million-plus.
Content ID’s process works like this: If copyrighted content is uploaded by someone who is not the rights holder, YouTube will contact the copyright holder, who can then choose to either do nothing, have the content pulled down, or have it left up and collect any ad revenues associated with the clip.
Source / rest of article: https://www.tubefilter.com/2018/11/07/youtube-payouts-content-id/
Link to report (pdf): https://www.blog.google/documents/25/GO806_Google_FightsPiracy_eReader_final.pdf