• Join the largest paid sponsorship network. No contracts, no gimmicks, get paid quick. New sponsorships are added daily. Join at famebit.com

YouTube is planning a new metric for the algorithm -‘Quality Watch Time’

Crown

¯\_(ツ)_/¯
Staff member
Joined
Sep 5, 2013
Messages
20,485
Reaction score
19,551
Channel Type
Guru


According to Bloomberg, YouTube has been developing two internal metrics over the past two years — one that is straightforward and gauges total time spent on the service (including posting and reading comments; not just watching videos) and a second that is slightly more nebulous, which the video giant is still working out. This second stat, per Bloomberg, is being referred to internally as ‘Quality Watch Time‘, and aims to identify content that is not only appropriate but constructive and responsible in some way.

Such an algorithmic development would presumably seek to help YouTube promote ‘quality’ videos — whatever that means — while marginalizing inappropriate videos and extremism. That said, the quality watch time metric could reportedly be used to calculate more than just video recommendations, according to Bloomberg, and is also being considered in realms like search results, ad distribution, and creator compensation. In prizing videos that are constructive and responsible, the metric would also help to combat the growing notion that YouTube is addictive and encouraging of mindless entertainment



Sources and full articles:
https://www.tubefilter.com/2019/04/12/youtube-new-metric-quality-watch-time/
and
https://www.bloomberg.com/news/articles/2019-04-11/to-answer-critics-youtube-tries-a-new-metric-responsibility

_______________________________

It seems like a good idea in theory but I don't see how they can determine what is "high quality". - It's so subjective. My feeling is that watch time on content on content of all levels of "quality" is very objective - I mean if the content isn't "high quality", then the watch time would be low anyway so why complicate things with this added dimension. Thoughts ?
 

zerocache

Well-Known Member
Joined
Apr 8, 2019
Messages
57
Reaction score
34
Age
40
Location
Cyprus
Channel Type
Gamer
First thing that came to mind was that playlists will become useless. Extreme thinking here, I know.

I personally, would like to see more avenues open for content creators to help the path against the torrent that everyone has to fight against. The whole quantity vs quality, from known creators, is getting on.

I can speak specifically from the gaming scene, where I'm tired of being bombarded by the same content, just different voice with little to no effort in uniqueness. Very few in my opinion do a good job at working their brand, but most don't bother but post and post and post, to the point where I'm looking more for smaller and more targeted type of youtubers, like Lossy for BF5 news and Rag Tagg, for some gaming comedy.

So, in a way, I do find this welcoming, as I would like to see the vast majority of them actually TRY to properly engage their viewers into discussion. However, like I said before, I feel more is needed.
 

KatyAdelson

I Love YTtalk
Staff member
Joined
Mar 13, 2015
Messages
6,750
Reaction score
6,595
Location
Colorado
Channel Type
Musician
Hmm... I'm trying to map out in my mind how on earth they might implement something like that... :eek: Maybe it'd be some combined statistic between length of video, audience retention, keywords, and # of video likes? I'd guess videos that are more geared towards teaching will start to do better with the algorithm, and meme channels might take a hit. :eek:

If that's going to happen there is going to be a lot of backlash! :S
 
  • Like
Reactions: Crown and zerocache

zerocache

Well-Known Member
Joined
Apr 8, 2019
Messages
57
Reaction score
34
Age
40
Location
Cyprus
Channel Type
Gamer
Hmm... I'm trying to map out in my mind how on earth they might implement something like that... :eek: Maybe it'd be some combined statistic between length of video, audience retention, keywords, and # of video likes? I'd guess videos that are more geared towards teaching will start to do better with the algorithm, and meme channels might take a hit. :eek:

If that's going to happen there is going to be a lot of backlash! :S
What strikes me odd about YT is that they seem to want to be a social platform but at the same time they are pushing creators to upload daily. This just creates a tug of war for user attention.

Also, a new vector for the metric will be needed here, if they don't deal with it that is. Bring video curation into the platform and allow such channels to be monetized.

To be clear, I'm not talking curation via editing, but rather creating broadcast playlists only. Right now the playlists are there if you wish to make use of them, but lack of any incentive means not a lot creators use them.

I really do think there's something to be explored by YT, as I think if implemented right might stem the flow of less desirable content.
 

UKHypnotist

I Love YTtalk
Joined
Nov 25, 2012
Messages
1,504
Reaction score
627
Age
62
Location
Market Harborough, Leicestershire, England
Channel Type
Musician
I just don't have the time to upload daily or sometimes, even weekly. I've been going through health complications; and have literally uploaded nothing since last October. The last procedure that I am currently scheduled for is day after tomorrow; and hopefully after that one, I can settle down and try to get my creativity "rebooted".

I too wonder just what the definition of "Ouality Watchtime" will turn out to be and how it is implemented.

That aside, has anybody besides me noticed how since ReelSEO became Tubular they shy away from YouTube Partner Programme Monetization articles? The last solid post on that subject was nearly two years ago, in 2017.

Perhaps they know something over there the rest of us don't; I am going to keep my eyes open.
 
  • Like
Reactions: zerocache

Matt Dean

Well-Known Member
Joined
Jan 15, 2013
Messages
69
Reaction score
16
Location
Derby
Website
youtubegrowth.co.uk
Channel Type
Youtuber
I think quality watch time will be a metric based on how a user interacts with the video, such as pausing, rewinding, clicking on cards that kind of thing.

It will also more than likely drill down into how many times a person watches the video. If it has replay value it will be worth more and therefore will be promoted more.
 

Ezrider92356

Super Poster
Joined
Dec 24, 2017
Messages
519
Reaction score
239
Age
32
Location
bismarck, nd
Channel Type
Other
Interesting. I would be interested to know how they plan on to determine quality watch time vrs ? Normal? Watch time but I suppose we will never really know...lol
 

Madiisuun

I've Got It
Joined
Jun 5, 2016
Messages
172
Reaction score
82
Age
20
Channel Type
Youtuber
Love how they announce these things but give minimal insight on what constitutes quality watch time as opposed to normal watch time, lol