YouTube is beta testing a new feature called "Copyright Match" that would bring an abbreviated version of its Content ID tool to the masses. In a sneak peak video on its Creator Insider channel (see below), YouTube product manager Barbara Macdonald explained that Copyright Match will help creators crack down on other channels who frustratingly reupload their works. “Copyright Match will let you identify who reuploaders are and let you take some actions,” she explains — including doing nothing, contacting the offending channel, or asking YouTube to delete the video in question. To me, this is a great development but it doesn't go far enough. It's just a way of automatically identifying where your videos have been reuploaded but doesn't really give you any powers to take punitive action against the copyright thieves. (I mean asking for the video to be deleted isn't a punishment.) Thoughts? Thoughts?