Youtube CPM per ad type.

[DownToEarthAstronomy]

Hello guys

When it comes to monetising my video i have only been using "Skippable video ads" and never really used "Overlay in-video ads" or "Sponsored cards". But i'm thinking how much income do the different types of ads generate?

So my question is: If you use all 3 types of ad on your videos what is the ration of income form the different types of ads? aka
x% from Skippable ad
y% from in-video ads
z% from cards

Thanks for your reply
/Down To Earth Astronomy

 

[Pixel & Bracket]

80% of my revenue is from video ads. So you’re looking at 20% more or so. That’s my experienced based on 345,000 monetized views.

Other channels may differ because of their genre and type of content.

 

[Crown]

Moved to the networks / monetization forum.

 

[DownToEarthAstronomy]

80% of my revenue is from video ads. So you’re looking at 20% more or so. That’s my experienced based on 345,000 monetized views.

Other channels may differ because of their genre and type of content.

Thank for the stats. I understand this can vary from channel to channel. but i just wanted to know approximately what the ratio is.

 

[Pixel & Bracket]

Thank for the stats. I understand this can vary from channel to channel. but i just wanted to know approximately what the ratio is.

That’s mine, I’d be curious what others are

 

[Shakycow]

I haven't been active recently so my numbers aren't what they once were. This past month, my ad ratios are:

Skippable video ads (Auction)
(58%)
Bumper ads (Auction)
(28%)
Display ads (Auction)
(8.8%)
Non-skippable video ads (Auction)
(2.2%)
Non-skippable video ads (Reserved)
(1.6%)
Skippable video ads (Reserved)
(1.2%)

​

If I go back and count the past 4 years, it looks like this:

Skippable video ads (Auction)
(81%)
Display ads (Auction)
(15%)
Skippable video ads (Reserved)
(1.6%)
Non-skippable video ads (Auction)
(1.3%)
Bumper ads (Auction)
(0.9%)
Display ads (Reserved)
(0.1%)
​

 

[The NotARubicon!]

we dont use the overlay ads because they are so intrusive we dont like to inflict them on our viewers.