Hi all -
I'm the product manager for YouTube Analytics. I'd love to 1) clarify a few things and 2) find out what killer features you guys need and 2B) what better decisions you will be able to make because of them.
-Omitted for space-
I'm going to keep this very short since I've been up for around 26 hours right now, and I don't trust my safe to say anything requiring deep thought.
First off, something about YouTube Analytics just puts me off. The only time I ever visit it is when I want very specific information. How many favorites did this video get? What geological region is watching my videos the most the past 30 days? Whats the average viewer time for this video for the past 7 days? While Analytics is great for very very specific information, the general way it.. looks I guess? Is off-putting to me.
I visit sites like SocialBlade and VidStats (and ChannelMeter if they every get my dang channel tracked on there) for a few main reasons:
1. The UI is so simple, so very very simple. I click on SocialBlade's website maybe 3 or 4 times a day because as soon as the page loads I instantly see how many subscribers I've gotten since I last checked, how many channel views, how many contacts have added me, etc. Granted video views only updates once a day, but that's less important, I can track video views on my latest videos on my own just by going to my uploads page.
2. I find their information about my subscribers especially to be way more accurate than YouTube. I tested this over a course of 2 weeks. I checked Analytics, SocialBlade, and my channel a few times a day. Every time I would write down how many subscribers I gained manually, and compare to what YouTube said and what SocialBlade said. Almost literally everytime I looked, YouTube would have ridiculous numbers, like telling me I gained 9 subscribers on a day I gained one, or telling me I lost 4 subscribers on a day I gained 3 (this is total gain btw, I know YT tracks unsubs and subs individually). Meanwhile SocialBlade would have my sub numbers down pat almost everytime. Now that I stopped using Analytics to track my subs, I can actually tell when I get a huge boost in subs, and when I'm on a bit of a rut, and then attempt to go find out where those subs came from.
3. They don't require me to navigate 77 menus to find basic information. I suppose this goes along with UI, but whatever. If I want to see how many subscribers, views, favorites, channel views, and contacts I've gained in the last week on YouTube, these are all on totally seperate pages, and require me to filter the dates, click through menus, etc. etc. Meanwhile on SocialBlade it's right there, frontpage, instantly, on a chart, done. I already said Analytics is great for in-depth information, but Analytics now contains such a wide amount of information that it's impossible to just see at a glance how you're doing. I know the dashboard is supposed to do this for you, but rarely is any information on my dashboard actually relevant to things I care about. Oh cool, I got 50,000 monthly views, just like every other month. Oh yay, I achieved 34,000 minutes watched this month, who honestly even cares about this? Why do I need to know how much of peoples lives I'm wasting watching my videos? Oh look, I got 77 likes and 17 dislikes, this stat is totally useless since I have no idea what videos it even applies to until I click on one of them, lets go navigate some more menus, hurray!
Overall, YouTube has SO many channels to track, it can't possibly release information in a timely manner like these other sites do. YouTube has SO much information to track, it can't possibly display this information in a useful and simple manner like these other sites do. I'll keep using Analytics when I want to know how many people from Puerto Rico watch my Dead Space Lets Play between the dates of Feb 4 - Feb 7 and how long they watched the video for, what color their hair is, how old they are, what sex they are, who their parents are, and what's going to happen in their future. Alright so maybe Analytics isn't THAT in depth, but you get my point. Analytics most useful feature on the dashboard is top 10 videos, I LOVE THIS STAT! Do more things like this, and I'll use the service more. Users love being ranked. Rank my videos in a top 10, rank my channel amongst 50 similiar channels to mine, and show how all my stats compare to theirs. Rank my months I do best in, the types of videos I do best at, the types of viewers I attract most. Give me lists, and rankings, and comparisons!
TLDR; Promised I wouldn't write a wall of text, wrote a wall of text. Bah.