This is only true in some cases. If you truly know what you're doing and know how to target your audience and your keywords, you will get engagement, because why wouldn't you? If someone searches for "Sad song covers" and finds an advertisement at the top of the search listings that shows a channel that has sad song covers, they will click on it and be just as likely to engage as someone who clicks on a regular search listing after searching the same keyword, no? As long as you're not bait-and-switching them, there should be a normal amount of engagement.It gets views, but NOT engagement.
But if they are searching Youtube for a keyword and an ad comes up that matches the keyword just as well as the 'real' search listings beneath it, and the person clicks the ad result, the engagement should be just as good. I can see your argument if it was just random placement with no targeting, but as long as it's targeted well it should get engagement.Views that are organic, meaning they come from people who find it on their own are more likely to watch, be engaged and come back for more i.e subscribing.
And you may be exactly correct, just from my own experience I found out it was a bad idea. I targeted mine for Comedy Channels and what I had happen to me is still what happened.This is only true in some cases. If you truly know what you're doing and know how to target your audience and your keywords, you will get engagement, because why wouldn't you? If someone searches for "Sad song covers" and finds an advertisement at the top of the search listings that shows a channel that has sad song covers, they will click on it and be just as likely to engage as someone who clicks on a regular search listing after searching the same keyword, no? As long as you're not bait-and-switching them, there should be a normal amount of engagement.
But if they are searching Youtube for a keyword and an ad comes up that matches the keyword just as well as the 'real' search listings beneath it, and the person clicks the ad result, the engagement should be just as good. I can see your argument if it was just random placement with no targeting, but as long as it's targeted well it should get engagement.
Ordinarily, these two sentences would be contradictory, as the more specifically you target your audience, the more money you have to spend to get your ads seen, but during this time where the boycott's effects are still being felt, it might be the cheapest time to advertise in years. I haven't advertised lately, so I wouldn't know for sure, but that would be my guess. I'll have to create a new ad later and see how it goes.Ads can be done at one cent a piece if you configure it correctly. If you target it properly and if your content is really good...
The advantage to waiting would be to wait until you've really polished up your content to the point that you are confident people will like it, so it all depends on the content. But typically you'd be right, and that it is best to wait for that reason.Maybe once you hit a certain YouTube groove it may be beneficial, but OP said for a brand new channel, which is what I personally did and I now know it's probably better to wait a bit.