• Join the largest paid sponsorship network. No contracts, no gimmicks, get paid quick. New sponsorships are added daily. Join at famebit.com

why do some video have high CPM and other low?

UhoohExtra

I Love YTtalk
Joined
Oct 31, 2017
Messages
949
Reaction score
541
Channel Type
Reviewer
New to monetizing. How come some videos have crazy high CPM compared to others maybe 10 times less?
Thanks
 

Crown

¯\_(ツ)_/¯
Staff member
Joined
Sep 5, 2013
Messages
20,807
Reaction score
19,740
Channel Type
Guru
Lots of factors are involved but it boils down to supply and demand for the ad space. Some niches are very lucrative for the advertiser and the value to them for getting a new customer is very high and so they are prepared to bid very high rates per click. An example would be credit card companies. A new customer would probably be worth thousands of dollars to them so they would be very interested in advertising on videos related to credit.

Other factors are:

Time of year (end of year > beginning of year)
Target demographics of channel. ( A channel whose main audience is in India would probably earn less than a channel whose audience is in the USA, for example.)
 
  • Like
Reactions: UhoohExtra