Hey guys, I want to re-invent my channel/ establish a brand identity. I am a millenial (early twenties). I currently have 100-something subscribers, but my views are down 42% + I don't have many "loyal" viewers commenting/engaged. I want to one day profit off my channel + I know that I need to change. As millenials, what types of videos do you LOVE/ENJOY? One possible idea I had was to target millenials and do a channel devoted to them (college, dating/relationships, instagram hacks (idk), snapchat, twitter, etc.) As a millenial, I know some things we watch a lot (imo) are skincare videos, fitness videos, reaction videos, celebrity gossip videos, and comedy. What other things do you guys watch/do you have any suggestions? I know that people made videos saying YouTube has changed + I can see that. Esp for us newbies, it's hard to 'keep up' if we are not consistently evolving. P.S Also, what is your opinion on YT channels that are 100% positive + ones that are occassionally 'negative?" One part of my brand identity I really want to emphasize is my authenticity BUT I see that even in the videos I watch, I very much prefer positive people. In your opinion, do people like people who are 100% transparent, or do they prefer happy? I'm a very reflective person + an idea I had was to be 100% transparent w/ my subscribers/viewers about my personal evolution (friendships, self-discipline, self-confidence, etc)....1) Do people even give a **** and 2) Is that a good idea? Thanks!