Something that really helps a lot is to look at the successful channels in your category. If you see a pattern or something that is working you should include in your video and look at how your fans and the views react to the change. Just make sure you add your own taste to make it different.
I would agree that those things are used because they work. I would say try to incorporate similar techniques without copying someone else. Just try to add you own flavor to your vlogs. At least that's what I try and do.
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