Famebit
  1. Join the largest paid sponsorship network. No contracts, no gimmicks, get paid quick. New sponsorships are added daily. Join at famebit.com

    Dismiss Notice

The small stay small, the big get bigger.

Discussion in 'YouTube Video Marketing, Strategy & SEO' started by uberdanger, Apr 20, 2013.

  1. uberdanger
    I Love YTtalk
    Messages:
    2,345
    Likes:
    1,894
    Cash:
    $82
    Introduction.
    Quickly before you get into this thread I wanna explain what it is, first of all I've had success on Youtube, and I've tried to analyze the way to getting a larger Youtube channel. I will in this guide try to focus on every step of the way, and give you my 2 cents on how to do Youtube.

    The small stay small.
    The first topic I wanna round up is the fact, that a lot of smaller channels stay small, even though they have great content, and they put a lot of work into their channels.
    From my experience, there are 3 ways of growing your channel, and 3 stages of growth.
    __________________________________________________________________
    The three methods of growing.
    The first method of growing: Gateway video(s).
    Now this method isn't something you can just "aim" for and get, since it requires you to get a semi-viral video, which appeals to a large consumer base. However I thought I'd mention it since it has helped me grow.

    The second method of growing: Sharing.
    This one you know all too well, showing your videos to friends or sharing it on great forus like yttalk. You CANNOT grow a smaller channel without one or both of the first 2 methods.

    The third method of growing: Natural growth.
    This is the kind of growth you want your channel to have, the one you can't get when you're a small channel. The point where your channel grows on it's own, and you get hundreds of new subscribers each day. Don't be mistaken though, noone got to this, without going through at least one of the above.
    __________________________________________________________________
    The three stages of your channel.
    The very beginning:
    Here we're talking about a channel that has little to no viewers, they can only utilize 2 out of the 3 growth methods. Usually only the second, since none of his/her videos get to be semi-viral, seeing as they get little to no views. Even sites such as Reddit will cast your videos aside, seeing as they're not already sprouting at least a little bit.


    Middle stage:
    I like to recognize this tier as the point where you don't need to ***** yourself out everywhere, however your growth is still very slow. You may have a few hundred subscribers, and you gain a few here and there, however your growth is very slow. This is the point where you wanna aim for gateway videos.

    Think about it like this, someone who sees a channel they've never seen before, which doesn't get alot of views, usually don't watch a 20 minute vlog. However a 30 second funny video of sorts, that's more like it! Keep gateway videos between 20 seconds and 2-3 minutes.

    The selfsustainable stage: As I talked about previously, this is the point where your channel will grow on it's own, this is the stage you ideally wanna get to. The rest of this guide will be on how to optimize your channel from this point on, so if your channel isn't this big, try focusing on my previous points.

    __________________________________________________________________
    Going from a medium channel, to a large channel:
    Content expansion:
    This is where you're gonna wanna look at what you're doing, and expand on that without ruining what you have going. If you have any popular series that your audience likes, keep doing that, however don't restrict yourself.

    As a gamer I can give an example, I'm lying around 8500 subscribers (I have almost 10x that number now, I think that is proof enough that this works), however I decided a long time ago that I wanted at least 10.000 before moving on to doing Let's plays. This is because when your channel reaches this size, you will have more freedom, since many are subscribed for your content, not a single type of your videos.

    If you're a vlogger you might also start doing other stuff at this point, but the reason I advice people to wait for this, is because you could put so much effort into something, but if your channel isn't big enough, the videos simply won't get the attention they deserve. Taking example in myself again, if I recorded 100 Let's play episode *20 minutes, and I didn't have an engaged audience, I would have spent 33+ hours (that's just recording, not even editing) with little to no reward.

    Collaborations:
    This sounds simple, and it also sounds stupid to first get collaborations in at this point. However collaborating with other Youtubers who also have big channels, gives both parts a much higher reward than 2 smaller channels working together. Share your audiences, and learn from each other.

    Finalizing:
    This is gonna be my final point, but I wanna point out all the little things that you need to have optimized at this point of a channels growth.

    Thumbnails and channel art:
    Whether you're with the One Channel layout or not, we can all agree that some thumbnails lead people into clicking way more then others. Putting your text sideways allows for larger and longer texts, try Impact with black outline.

    As for your channel art, make it something that really makes people look at it, it should make your page look sleek and well-polished.

    Video and audio quality:
    At this point in time you're gonna wanna have both a good microphone, and good video regardless of whether you record real-life videos, or a machine created cinema (and that is the origin of the word "Machinima", it's meaning has been misconstruded over the years though)

    Audience interaction:
    At this point (and actually at any point) you wanna reply to as many comments as possible, of course it won't show all comments anymore, but look through your notifications several times a day. If you're a vlogger try bringing your audience into your videos, whether that be by live interaction or comments being highlighted. If you're a gamer play with them, and upload it, if they're your fan they would love it.

    I'm not saying you should reply to every comment, or play with every subscribers. However the general gist is to give something back.

    Social media:
    You want either a Facebook, or a Twitter, if not both at this point. If you have time time and money, you can also try experimenting with a website, this will help organise your content, and may bring awareness to your followers. I'm currently testing this out myself, and I will update this guide when I have used the website for a couple of months.

    Edit: I currently have a designer making my website for me, will elaborate once everything is in place.
    __________________________________________________________________
    Final words:If you're still with me, it means you read my entire guide, I will be answering questions as much as I can on this thread. If you disagree feel free to let me know, I hoped this helped you in some way, and as always: have a nice day! :)
     
  2. Beanbag
    I Love YTtalk
    Messages:
    2,856
    Likes:
    2,142
    Cash:
    $0
    Dude, This is the best thread I have seen covering this topic. <3 Seriously.. just.. -claps-
     
  3. JohnKenShow
    The YTTalk Godfather
    Messages:
    16,378
    Likes:
    16,484
    Cash:
    $23
    Well put together.. Thanks for sharing..
     
  4. uberdanger
    I Love YTtalk
    Messages:
    2,345
    Likes:
    1,894
    Cash:
    $82
    Thank you, I just wanted to inform people of why their good content might not get so many views. I've also tried to promote channels on this forum, however apparently I'm not big enough to make a huge difference.
     
    10cimus and Panton like this.
  5. Beanbag
    I Love YTtalk
    Messages:
    2,856
    Likes:
    2,142
    Cash:
    $0
    It's just something that the community doesn't appreciate I guess, I've noticed that unless you have a MASSIVE channel not many people will take you seriously. :p

    But this thread is super helpful dude, great job :) I get low views because most people can't bare how sexy I am and it burns their eyes, so they just don't watch
     
    10cimus, Panton, Voncile and 3 others like this.
  6. unknown_user90483573867
    I Love YTtalk
    Messages:
    6,929
    Likes:
    3,521
    Cash:
    $0
    Well done, nice thread and very informative :)
     
    Panton and yozo67 like this.
  7. yozo67
    Well-Known Member
    Messages:
    55
    Likes:
    7
    Cash:
    $53
    Great thread that I play on utilizing to the max!
     
    Panton likes this.
  8. FantasyGamerX
    'Cause Grades.
    Messages:
    5,366
    Likes:
    2,360
    Cash:
    $104
    Great advice! Read the whole thing and it definitely helped!
     
    Panton and GamingBeast like this.
  9. yozo67
    Well-Known Member
    Messages:
    55
    Likes:
    7
    Cash:
    $53
    Oh by the way, I find your channel title funny compared to mine- XD
     
    Panton likes this.
  10. uberdanger
    I Love YTtalk
    Messages:
    2,345
    Likes:
    1,894
    Cash:
    $82
    :D the smart pun wins!
     
    Panton likes this.

Share This Page