I've enjoyed playing this game a lot -- although I think that someone could really cash in describing the interesting crafting system that they developed. Many elements of this game are step-away elements from the mainstream mechanics of gaming, for example the lack of a level system (no number but skills instead) is something that people really loved in Star Wars: Galaxies; and now Secret World combines that with an odd crafting system that includes placing items into a pattern. (Reminds me of Minecraft.)
Maybe it'll stick, maybe it won't but it's nice to see some innovation.