Obviously you have to monetize your videos to make money on YouTube. But how do you make content that pulls in the views you really need to make money? There are 3P's surrounding this concept: Presentation, Production and Promotion. Presentation You have to make sure people feel you have a quality YouTube channel with good thumbnails, banner art and a good profile pic. Your thumbnails should also be unique and branded so your videos stand out in results. Production You have to make quality content and lot's of it. It is very difficult to make money and build your following if you are only producing videos a few times a month. It's also difficult if the content is good but the quality of your production values are not. Make sure you are using HD Quality video and clean audio using a microphone. Promotion It doesn't do any good to have great content that nobody sees. Make sure that you are promoting your content in social media like Google Plus, Twitter and Facebook. Promote frequently and encourage others to help you share our great content. It is after all, your product so make sure you ar putting it in front of as many people as possible.