Crown
¯\_(ツ)_/¯
The oldest creator on its platform is a 106-year-old Indian cooking show host named Mastanamma, whose Country Foods channel counts over 500,000 subscribers!
The channel is run by Srinath Reddy and Laxman Karre, who left their jobs in media to launch the traditional Indian recipes channel in 2016 in partnership with Karre’s grandmother.
Reddy recounts that, initially, both he and Karre’s families were dubious of the YouTube endeavor given that they had steady jobs, but the channel began to gain steam almost right away. After four months, however, while visiting the village from which Karre hails, his mother suggested that they showcase some of his grandmother’s recipes. Subsequently, viewership and subscribers exploded. One of Mastanamma’s first videos, titled Watermelon Chicken by My Granny (below), subsequently went viral and today counts over 9 million views.
Reddy said. “She doesn’t completely realize what she has created, but it’s something that is connecting people all around the world. We now visit her once a month and shoot new videos for two or three days of the newest recipes she wants to share on YouTube.”
Channel link: https://www.youtube.com/channel/UCKEPJo5eTHbKDgHxvUSR9Jw
Source and full interview: https://youtube.googleblog.com/2017/06/youtube-spotlight-on-country-foods.html
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This is kind of the opposite of kids' channels - This time we have people filming with their grandparents to attract an audience. ^^
Thoughts ?
The channel is run by Srinath Reddy and Laxman Karre, who left their jobs in media to launch the traditional Indian recipes channel in 2016 in partnership with Karre’s grandmother.
Reddy recounts that, initially, both he and Karre’s families were dubious of the YouTube endeavor given that they had steady jobs, but the channel began to gain steam almost right away. After four months, however, while visiting the village from which Karre hails, his mother suggested that they showcase some of his grandmother’s recipes. Subsequently, viewership and subscribers exploded. One of Mastanamma’s first videos, titled Watermelon Chicken by My Granny (below), subsequently went viral and today counts over 9 million views.
Reddy said. “She doesn’t completely realize what she has created, but it’s something that is connecting people all around the world. We now visit her once a month and shoot new videos for two or three days of the newest recipes she wants to share on YouTube.”
Channel link: https://www.youtube.com/channel/UCKEPJo5eTHbKDgHxvUSR9Jw
Source and full interview: https://youtube.googleblog.com/2017/06/youtube-spotlight-on-country-foods.html
_____________________
This is kind of the opposite of kids' channels - This time we have people filming with their grandparents to attract an audience. ^^
Thoughts ?
. I would say this is a great way to leave the earth.