Look at your analytics - what do they show? Are you getting higher CPM? Are one type of ad showing more over another suddenly?
Okay, so my revenue earnings has increased over 60% now. I am home now and looked at my CPM. Boy that really explains a lot. The story of the ADpocalypse really shows up if you look at the whole year by weekly totals of Ad Impressions. Here is the graph from my account.
The red line represent auction style Display Ads. The blue line represents skippable Video Ads. As you can see from the graph below, everything has remains pretty much stagnant from the begining of the year, but around April, 15th, there was a huge drop in the auction style Display Ads earnings. It stayed down until July, 15th and then started to rise and has continued to rise ever since. The about August, 15th you can see that the skippable Video Ads line start to rise a little. According to the graph, around the middle of April I was only getting about 1000 Video Display ads on my videos. Now I am getting close to 5000 of them. That would certainly explain a large rise in earnings. The question is, what happened to cause this?
Well, this might be the answer. I got this in an email from Youtube yesterday.
"
Creator Blog
Expanding the ability to appeal more videos
Monday, August 7, 2017
YouTube has always been a place for creators around the world to tell their stories, make connections and earn money. We care about users, creators and advertisers and have, for over a decade, strived to balance and align their interests. In the last few months we spent time addressing concerns from advertisers around where their ads are placed. With new controls and guidelines implemented, many creators have seen their earnings return to normal as advertisers resumed their campaigns. As a part of these recent changes, however, some videos were classified as not suitable for all advertisers, limiting the number of ads served on those videos. There was also no ability to directly appeal in Video Manager. Over the next few weeks, we plan to roll out new icons that will give you a more detailed understanding of how each and every video on your channel (or channels) is monetizing as well as the ability to appeal if you think a video is misclassified. We want our systems to get better and better—and every appeal helps:
Indicates videos that can earn money from the broadest set of advertisers and from YouTube Red. No change from today.
Indicates videos are still eligible to earn money in YouTube Red, but will have limited or no ads because the video has been classified as either not suitable for all advertisers, or has been fully demonetized because we believe it doesn’t meet our advertising guidelines.
Indicates videos that will receive no revenue from ads or YouTube Red. This might be because of a copyright strike, Content ID claim, or Community Guidelines strike.
You can always use our monetization troubleshooter to see what actions you can take on your video. The status of your appeal will now be in blue text below the monetization icon. If your appeal is successful, more ads may be served on your videos."
So what this means is that Youtube is finally satisfying advertiser worries about ad placement and they are starting to come back. I have looked at all 90 of my videos and all of them are marked with a
. This means that all of my videos are fully compatible with all advertisers. I think things will get a lot better now that we have at least some idea of knowing what advertisers want and do not want, and will be able to make adjustments to make our videos more advertiser friendly. I am glad to see this coming to an end.
