It's about $20 to $100 for 100,000 views as a rough ballpark. So your $3 is in the range of $2 to $10 for 10,000 views. it depends a lot on the vertical. Makeup, tech reviews and kids toys pay some of the highest CPMs. Top 10 compilations and the like the lowest CPMs. The recent adpocalypse as they call it has had an effect. There are also cyclical effects, we're just out of the US summer peak, so revenues are down. Also depends if your videos are ad friendly. Ad of course the MCN takes a nice juicy cut, unless you're at 500k subs+ with decent traffic and can negotiate a 10/90 split, you're probably on a 40/60 split or something unprofitable like that.