Charlie Jacoby
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- Feb 22, 2013
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We find another good place for promotion is the oldfashioned dull old press. Print is desperate for copy these days. If you're in a specialist subject area (like my channel is) and you are taking the trouble to produce transcript files (which are also good for promoting your films), you can top-and-tail the transcripts, and turn them into articles. You give these + highres pics to mags and newspapers for free in exchange for a plug for your channel. Press circulations being generally low, you're mainly doing the press a favour with this but, purely for the numbers, it's better than a collab with a small channel - and maybe there's some SEO benefit in it. We reckon it works for us. We also blog the articles via Wordpress and turn them into a weekly PDF newsletter and put them put via Scribd.