Hey everyone! I have a few questions about re-branding my channel. I have just recently started it in December, so not a big following at all. I started this channel as a way to share my passion with cycling. I have enjoyed the process so far and learning about all the video/photo/audio editing programs (for which I had no background at all). I have also enjoyed the process of branding and all the things that have gone along with it. I have been involved with branding before and know how you brand can define you going forward. The actually physical channel is named Thomas Armstrong (my name). However, I started with the name Which Way is Up for my channel. The idea was related to a video series I have started about chronicling a different climb on the bike in each video. For that series I am keeping the name and just keeping it as a series on my channel. For my channel as a whole, since I have started reviews of products, and have future videos of races, interviews, etc. I don't want to hold everything to the Which Way is Up name. I am thinking of something shorter, maybe two words. I have thought about just using my name, or my initials plus the word cycling. I have also played with the idea of using some form of cycling/biking/bike plus somethings from my home provincial of Nova Scotia (as my roots are there and my roots in cycling). I am not looking for a name, but more for a bit of guidance and how others have chose a name and branded their channels. Thanks for the help!