My CPM is still down 50%. How about yours?

Jungle Explorer

Jungle Explorer

I Love YTtalk
Well, here we are in the middle of February and my CPM has still not started to recover. Mine got as low as 60% down compared to December, but is hovering right around 50% down. I know it's because of the ad budgets being exhausted in December, but I was hoping there might be a small bump up for Valentines Day, but I did not see a change.

Just wondering if this is true across the board? I wonder if and when it will start going back up?
 
Cpm is something that is calculated I believe. In December my earnings were over $50 for a 28 day period. Now my earnings are around $25 for a 28 day period. My Views and viewer retention is higher then in December, so my CPM is actually less then 50% of what it was in December. At least, that is how I calculate it.
 
In your analytics:
  1. Click on "Ad rates" on the left.
  2. Set the time frame to "Last 365 days".
  3. Click on the "CPM" tab.
  4. Click on the single line graph.
  5. Set the data format to be "Daily (rolling 28 day averages)".
How does it look? Here's mine:

6bqT4e6.png
 
Last edited:
Throughout Feb mine has been increasing. In Jan I was down 50% compared to December. Now I am 'just' around 25% down.
 
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