My Audience Retention is Awful! Why??

FantasyBookClub

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I've attached a picture of my audience retention graph.

I have 2 youtube channels. On my one of channel I have audience retention of about 40 - 50% which is fine but on the channel I've just set up I'm looking at around 18%. My last video just got 10%. I don't know how to improve and I'm looking for suggestions.

The weird thing is that my audience retention starts at around 50%. Does this mean that 1 out 2 people are clicking off of my video in less than a second? That seems strange as my thumbnails and titles aren't misleading in any way.

I hope that people here can help me. I'd really really appreciate it!
 

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Crown

¯\_(ツ)_/¯
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Moved to the review / feedback forum. :)