- Sep 5, 2013
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A new study by digital entertainment studio Collab — which furnishes rights management, ad sales, and other services for a slew of top digital stars — has revealed that more and more YouTube viewership is taking place on TV screens.
Collab analyzed 60 million of its unique YouTube views, comparing viewing patterns from 2016 to 2018, ultimately concluding that total viewing time spent on TV screens and OTT services grew by 272% in that time frame. Furthermore, this increase jumped to 455% when looking solely at Collab’s owned-and-operated channels (a subset of the channels studied, including Dumb Genius and Funny Pet Videos). Notably, Collab also found that, in 2018, when people watched YouTube on TV screens, watch time doubled as compared to mobile consumption).
For the full article - https://www.tubefilter.com/2019/05/23/collab-study-youtube-viewership-tv/
I must admit, I do regularly watch YouTube on my TV via my Amazon firestick.
What about you? Do you watch YouTube from your TVs ?