This concise guide will explain the difference between long and short shelf life videos, and the balance of topics for your channel. Accompanied by a video version of the guide, you will be able to master the art of uploading videos that go viral, show up on page 1 of search results and are ultimately good for your channel.
SHORT SHELF LIFE VIDEOS
These are videos that are no longer relevant after a period of time. This could be a video blog about something that is happening RIGHT NOW. It's a great video to have for your subscribers and may get a huge burst of views from YouTube/Google searchers - But a year or two down the road, it probably won't be relevant.
Example: Tom Cruise Buys New Expensive Car, OMG
That probably wouldn't be watched/searched much once the tabloids stop talking about it.
LONG SHELF LIFE VIDEOS
These videos are relevant for a long period of time. They will be searched for years and will bring in thousands of views over time, if not more.
Examples: How USA Election Process Works, Worst Serial Killers, Best Colleges
You need a balance of short shelf life and long shelf life videos if you want to sustain a channel that brings in tons of views each month. Sure, if you all your short shelf life videos get tons of views that's GREAT. However, just imagine if you could capture the burst of views/exposure AND sustain a video's monthly views year after year. Long shelf life videos can be far superior (but not in all cases).
TOPIC BALANCE
Having a focused channel that supports a specific niche is great, but don't forget about everyone else you could have as a subscriber. And don't start off with too much of a personal channel. While having subscribers that are there for YOU as opposed to your content is great, you need to get them there first.
Video bloggers, I am talking to you!
Starting a video blogging channel is wonderful, but don't just post videos that only directly relate to you. Nobody knows you at first. Change that. Make videos that will get views from search results for more general topics. For example, if you like to bake don't make a video called "SillyAdam Cooking" because nobody knows SillyAdam. Instead, title & shape the content of your video around "How To Bake ____, ____ Recipe by SillyAdam". This brings in more views.
Or instead of "My Favorite Food Recipes" try "Easy & Best Homemade Baking Recipes for Christmas and Thanksgiving". This captures the holiday cooks and gets them to your channel.
Make them fall in love with your general content first, then work on making them love YOU afterwards. It's far more effective than starting a video blogging channel full of YouTube tag videos and stuff that isn't standalone greatness (as in, replace you with anyone else and the video is still great). It's the answers your video has, the information that they have at first - The love for you personally comes later.
SO!
Balance the amount of personal videos you have and ultra specific ones with videos that appeal to the masses. Balance the amount of short shelf life videos with long shelf life videos so that your channel can not only live off of videos you upload weekly, but also ones that you uploaded years ago.
I hope this guide helps you grow your channel, thanks for reading. Please comment and ask questions below, I WILL reply!
Text Version:
SHORT SHELF LIFE VIDEOS
These are videos that are no longer relevant after a period of time. This could be a video blog about something that is happening RIGHT NOW. It's a great video to have for your subscribers and may get a huge burst of views from YouTube/Google searchers - But a year or two down the road, it probably won't be relevant.
Example: Tom Cruise Buys New Expensive Car, OMG
That probably wouldn't be watched/searched much once the tabloids stop talking about it.
LONG SHELF LIFE VIDEOS
These videos are relevant for a long period of time. They will be searched for years and will bring in thousands of views over time, if not more.
Examples: How USA Election Process Works, Worst Serial Killers, Best Colleges
You need a balance of short shelf life and long shelf life videos if you want to sustain a channel that brings in tons of views each month. Sure, if you all your short shelf life videos get tons of views that's GREAT. However, just imagine if you could capture the burst of views/exposure AND sustain a video's monthly views year after year. Long shelf life videos can be far superior (but not in all cases).
TOPIC BALANCE
Having a focused channel that supports a specific niche is great, but don't forget about everyone else you could have as a subscriber. And don't start off with too much of a personal channel. While having subscribers that are there for YOU as opposed to your content is great, you need to get them there first.
Video bloggers, I am talking to you!
Starting a video blogging channel is wonderful, but don't just post videos that only directly relate to you. Nobody knows you at first. Change that. Make videos that will get views from search results for more general topics. For example, if you like to bake don't make a video called "SillyAdam Cooking" because nobody knows SillyAdam. Instead, title & shape the content of your video around "How To Bake ____, ____ Recipe by SillyAdam". This brings in more views.
Or instead of "My Favorite Food Recipes" try "Easy & Best Homemade Baking Recipes for Christmas and Thanksgiving". This captures the holiday cooks and gets them to your channel.
Make them fall in love with your general content first, then work on making them love YOU afterwards. It's far more effective than starting a video blogging channel full of YouTube tag videos and stuff that isn't standalone greatness (as in, replace you with anyone else and the video is still great). It's the answers your video has, the information that they have at first - The love for you personally comes later.
SO!
Balance the amount of personal videos you have and ultra specific ones with videos that appeal to the masses. Balance the amount of short shelf life videos with long shelf life videos so that your channel can not only live off of videos you upload weekly, but also ones that you uploaded years ago.
I hope this guide helps you grow your channel, thanks for reading. Please comment and ask questions below, I WILL reply!
